Employee-Generated Content: Creating a Video First Strategy
Social Media Marketing Podcast
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Harnessing Employee-Generated Video Content
This chapter explores the pivotal role of employee-generated video content in contemporary marketing strategies. It discusses the benefits of EGC in enhancing employee engagement, attracting talent, and promoting products through personal networks. Additionally, the chapter outlines a structured framework for implementing effective EGC while addressing common misconceptions and emphasizing the importance of proper planning and alignment with brand messaging.
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