Social Media Marketing Podcast Telling Stories That Convert: How to Increase Your Leads and Sales
91 snips
Mar 20, 2025 Dr. JJ Peterson, author of *Marketing Made Simple* and a marketing professor at Vanderbilt University, discusses the transformative power of storytelling in marketing. He explains how positioning customers as heroes and businesses as guides can enhance engagement. Dr. Peterson reveals the importance of understanding customer needs over sales goals and shares a compelling case study about a mattress company that revamped its strategy by focusing on storytelling. Tune in for insights on building trust, crafting impactful messages, and increasing conversions!
AI Snips
Chapters
Books
Transcript
Episode notes
The Power of Story
- Stories are crucial for cutting through daily noise and focusing on survival and thriving.
- They help filter information and make your product/service memorable.
Customer as Hero
- Position your customer as the hero of their own story, not your brand.
- Become the guide who helps them overcome their problems and achieve their goals.
Identify Stages and Desires
- Identify "stages" where your target audience exists (podcasts, social media, events).
- Determine what your audience wants in those spaces to tailor your message effectively.
