Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Dr. JJ Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can't build a business on hourly billing.” JJ emphasizes the importance of value pricing and project-based billing for delivering results and customer satisfaction. He offers advice on storytelling and differentiation, finding your target audience, and building an email list for lead nurturing.Talking PointsBuilding value-add strategies is crucial to satisfying your customersProfessional pricing is focused on value for each project, not solely billable hoursValue pricing involves reverse engineering and scoping based on different budgetsProductized services can help predict income and make services profitable over timeStorytelling is a powerful tool for making sense of information and engaging customersMailing lists and podcasts can increase awareness and trustFind platforms where your target audience hangs out and offer value before sellingQuotable Quotes07:16 “Showing clients what kind of return they're going to get is a huge way to position yourself as value in the field.”22:00 “Story takes a bunch of information that's out there and puts it all in a form that makes sense to somebody.”29:00 “It's not about you, it's about what your skills and experience do to solve their problem.”35:28 “Clarify your message first. Figure out what your messaging is gonna be before you do spend money on anything, creating anything else.”37:33 “You wanna be on those stages. Then the second part about that is once you figure out where you wanna be, you wanna go into those places, and you wanna add a ton of value, don't wanna actually go in and sell.”39:25 “Building your audience with free stuff and then charge quote unquote for the next level, which is to get your email address.”47:07 “What you bring to businesses and the problems that you solve and the value that you bring is huge. So don't sell yourself short.”J.J.'s BioDr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He teaches leaders how to leverage the power of story in marketing and messaging to get results through his Marketing Made Simple Podcast. J.J. holds a Ph.D. in Communication and has spent the last 20 years practicing and teaching communication theory. He has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, is currently an adjunct professor at the Owen School of Business at Vanderbilt University, and has spoken to thousands of people about creating a clear message. As the Head of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their businesses.J.J.'s Linkshttps://storybrand.com/brandscripthttps://marketingmadesimple.com ----What if your ideal buyers looked forward to getting an email from you. every. single. day?That’d be pretty sweet, right? But how would you get started...Email365 will show you the way.Sign up to get notified about the next session before "life happens" and you forget:KEEP ME IN THE LOOP »I hope to see you in the next session of Email365!

#655 How much is a good story worth? In marketing, it's priceless. It can make the difference between no sales and more sales than you can handle. But how do you tell the right story? How do you find the exact formula that can take your brand to the next level? This is the focus of today's conversation with Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple podcast. You hear me talk about Building a StoryBrand by Donald Miller all the time. It's one of the books that are essential reading for any entrepreneur. In this session, we dive even deeper into the game-changing impact of storytelling in business. Dr. J.J. Peterson shares the seven elements your brand script should include, how to become a better marketer, how to stand out in your niche, and much more. Thousands of organizations have seen massive growth under his guidance, so don't miss this incredible talk! Show notes and more at SmartPassiveIncome.com/session655.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Attention small business owners, do you want to take your business to the next level? Well, we have great news for you! Donald Miller's new book "How to Grow Your Small Business" is now available, and it's jam-packed with practical tips and strategies that will help your business thrive.   And if you order the book before April 4, 2023, you'll receive a FREE ticket to our exclusive live virtual event: Business Growth Bootcamp! This 3-hour livestream will feature world-renowned marketers and business leaders, including Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield. To gain access to this incredible event, simply go to GrowYourSmallBusiness.com, enter your receipt number, and you're in! But don't wait, this offer is only available to those who order "How to Grow Your Small Business" before April 4.   Don't wait to take advantage of this amazing opportunity totake your business to new heights. Order "How to Grow Your Small Business" today, go to GrowYourSmallBusiness.com then join us at the Business Growth Bootcamp. We can't wait to see you there!   -- Many business owners look to sales and marketing to boost revenue. But what if the easiest way to make more money was sitting right under your nose? What if just a few hours of work could result in a massive revenue spike in your business? Before dumping any more money into sales and marketing efforts, it’s worth finding out if you can increase the profitability of what you’re already selling.   Join us for the next episode in our seven-part series based on Donald Miller's new book "How to Grow Your Small Business." Today’s episode is all about boosting the profitability of your products. In this episode, you’ll learn how to optimize your product line for revenue and profit and get fresh ideas on how to position them in the market. Tune in to learn how subscription models, packaging products together, and positioning your products strategically can stimulate the revenue growth you’ve been looking for.   Listen to episode #103: The Best Way to Increase Revenue in the New Year (December 19. 2022) to get even more detail around performing a profitability audit for your products: https://podcasts.apple.com/us/podcast/the-best-way-to-increase-revenue-in-the-new-year/id1092751338?i=1000590604758   --   COMPLETE YOUR FREE PRODUCT PROFITABILITY AUDIT AT SmallBusinessFlightPlan.com   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Are you ready to take your small business to the next level? Don't miss our upcoming Business Growth Bootcamp, featuring world-renowned marketers and business leaders: Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield! This 3-hour livestream event on April 4, 2023, will be jam-packed with actionable insights to help you grow your business and increase revenue. Best of all, the event is completely FREE! All you have to do is pre-order a copy of our new book, "How to Grow Your Small Business," and use your receipt number to register at BusinessMadeSimple.com/Bootcamp. We've never offered this much value before, so don't miss out on this exclusive opportunity. Join us for a day of learning, networking, and business growth. Pre-order your copy today and reserve your spot at the Business Growth Bootcamp!   --   Are you tired of a bland and forgettable mission statement that does little to drive revenue? In part two of our seven-part series based on Donald Miller's new book "How to Grow Your Small Business," Don offers actionable tips for crafting a mission statement that inspires action and generates revenue. He also debunks common misconceptions about the role of money in business success and offers practical advice for aligning your organization around economic priorities. Whether you're a small business owner or a seasoned entrepreneur, this episode is a must-listen. Tune in to discover the secrets behind a powerful mission statement that can transform your business success and act as a step forward to doubling your revenue. And make sure you don't miss out on any upcoming episodes of our exclusive 7-part series all about how to grow your small business! Get all the insider tips and insights you need by following the Business Made Simple Podcast.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com/Podcast   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple