J.J. Peterson

Dr. JJ Peterson, author of *Marketing Made Simple* and a marketing professor at Vanderbilt University, discusses the transformative power of storytelling in marketing. He explains how positioning customers as heroes and businesses as guides can enhance engagement. Dr. Peterson reveals the importance of understanding customer needs over sales goals and shares a compelling case study about a mattress company that revamped its strategy by focusing on storytelling. Tune in for insights on building trust, crafting impactful messages, and increasing conversions!

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Dr. JJ Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can't build a business on hourly billing.” JJ emphasizes the importance of value pricing and project-based billing for delivering results and customer satisfaction. He offers advice on storytelling and differentiation, finding your target audience, and building an email list for lead nurturing.Talking PointsBuilding value-add strategies is crucial to satisfying your customersProfessional pricing is focused on value for each project, not solely billable hoursValue pricing involves reverse engineering and scoping based on different budgetsProductized services can help predict income and make services profitable over timeStorytelling is a powerful tool for making sense of information and engaging customersMailing lists and podcasts can increase awareness and trustFind platforms where your target audience hangs out and offer value before sellingQuotable Quotes07:16 “Showing clients what kind of return they're going to get is a huge way to position yourself as value in the field.”22:00 “Story takes a bunch of information that's out there and puts it all in a form that makes sense to somebody.”29:00 “It's not about you, it's about what your skills and experience do to solve their problem.”35:28 “Clarify your message first. Figure out what your messaging is gonna be before you do spend money on anything, creating anything else.”37:33 “You wanna be on those stages. Then the second part about that is once you figure out where you wanna be, you wanna go into those places, and you wanna add a ton of value, don't wanna actually go in and sell.”39:25 “Building your audience with free stuff and then charge quote unquote for the next level, which is to get your email address.”47:07 “What you bring to businesses and the problems that you solve and the value that you bring is huge. So don't sell yourself short.”J.J.'s BioDr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He teaches leaders how to leverage the power of story in marketing and messaging to get results through his Marketing Made Simple Podcast. J.J. holds a Ph.D. in Communication and has spent the last 20 years practicing and teaching communication theory. He has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, is currently an adjunct professor at the Owen School of Business at Vanderbilt University, and has spoken to thousands of people about creating a clear message. As the Head of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their businesses.J.J.'s Linkshttps://storybrand.com/brandscripthttps://marketingmadesimple.com ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

#655 How much is a good story worth? In marketing, it's priceless. It can make the difference between no sales and more sales than you can handle. But how do you tell the right story? How do you find the exact formula that can take your brand to the next level? This is the focus of today's conversation with Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple podcast. You hear me talk about Building a StoryBrand by Donald Miller all the time. It's one of the books that are essential reading for any entrepreneur. In this session, we dive even deeper into the game-changing impact of storytelling in business. Dr. J.J. Peterson shares the seven elements your brand script should include, how to become a better marketer, how to stand out in your niche, and much more. Thousands of organizations have seen massive growth under his guidance, so don't miss this incredible talk! Show notes and more at SmartPassiveIncome.com/session655.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr J.J. Peterson, storytelling expert, discusses why stories stick in your mind. Topics include the stories behind Apple, making events memorable for 7 years, why Tidal failed, the power of images in memory, and the two rules behind every good story.