Stories are more memorable than facts

Stories have a unique power to stick in our memories more effectively than facts or theories. Research suggests that stories activate the brain's sensory processing center, which releases oxytocin and generates positive feelings of compassion, empathy, and trust. In contrast, facts and theories activate the data processing center of the brain, resulting in less memorable retention. Psychologist Daniel Stern's studies demonstrate how storytelling helps us remember events even years later. Stories have a narrative transportation effect, making us see ourselves in the story and influencing our thoughts and actions.