The Power of Customer Stories in Branding

Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules behind every good story.

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Listen to episode 40 of Nudge: https://bit.ly/3Mtgg9y

JJ's podcast: https://apple.co/3g9d9Yw

JJ's book: https://amzn.to/3VtgTnB

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