The Amy Porterfield Show #576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins
39 snips
Jun 1, 2023 AI Snips
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Clarity Beats Confusing Marketing
- Confusing marketing messages cause businesses to waste money because customers don't understand the offer.
- Clear, compelling messages that show how a product helps customers survive and thrive succeed better.
Pass The Marketing Grunt Test
- Answer the grunt test questions: What do you offer? How does it improve life? What should the customer do to get it?
- Place these answers clearly above the fold to engage customers immediately.
Use Dual Calls To Action
- Use both direct and transitional calls to action on your website to convert different customer readiness levels.
- Offer a free resource to capture emails for those not ready to buy immediately.