The Importance of Confusion in Marketing

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April Sunshine Hawkins and Dr. J. Peterson are the co-hosts of Marketing Made Simple, a podcast about how to get your brand out in front of customers. They say it's heartbreaking that so many companies waste enormous amounts of money on marketing because their messaging is confusing. The message they want to deliver should be compelling enough for people to actually take an opportunity to buy something from them - not just listen to what they're saying.

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