4min chapter

Online Marketing Made Easy with Amy Porterfield cover image

#576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins

Online Marketing Made Easy with Amy Porterfield

CHAPTER

The Importance of Confusion in Marketing

April Sunshine Hawkins and Dr. J. Peterson are the co-hosts of Marketing Made Simple, a podcast about how to get your brand out in front of customers. They say it's heartbreaking that so many companies waste enormous amounts of money on marketing because their messaging is confusing. The message they want to deliver should be compelling enough for people to actually take an opportunity to buy something from them - not just listen to what they're saying.

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