How to Pass the Marketing Grunt Test

There's something I love in the building a story brand book called the marketing grunt test. The three questions that you need to answer are what do you offer and how does it make your customers life better. And if you answer those three questions, then you're really off to the races. 70% of small businesses in America do not have a clear call to action on their website. That's the step which again, heartbreaking because the only way people can buy a product is if you show them how to buy it by a buying now button.