There are actually seven elements of story. Story means there's always a character who wants something, that character then encounters a problem. The only way a story gets good is if the main character experiences some kind of problem. That hero can't get out of the problem on their own so they need a guide. Somebody who comes alongside like a Yoda or a Gandalf to help them win the day. Then ultimately calls them to action that results in success or failure. When we are bombarding people with information, where people are getting overwhelmed, let's specifically say somebody is about to launch a new course. They want to tell their audience everything that's in that course and all of the exciting