The Power of Storytelling

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When you talk about the problem in a story, what it really does is it hooks the audience to say, is this story going to be solved? And so in our marketing story, that piece of really nailing and naming your customer's problem, what that does is it invites them in. The research shows that the higher level of narrative transportation people experience through a story, the more influence that story has over their thoughts and their action.

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