The Importance of Humor in Marketing

If you are sacrificing effectiveness and helping other people for the sake of being liked, I think you're actually doing a disservice to your audience. So don't focus on being entertaining, add entertaining later, but be focused on helping them overcome their problems. Comedy neutralizes status so makes it's designed to be for the every man. Elite is drama. If you have an elite brand, you'll never see Gucci BMW try to be funny. You'll see Doritos, Bud Light, Taco Bell trying to be funny because they're aimed at the masses.