AI expert, Paul Roetzer, discusses practical implications of adopting AI in business, including not-so-obvious use cases of generative AI, analyzing sales pages with AI tools, legal and ethical considerations, navigating the AI adoption curve in business, and the rapid evolution of artificial intelligence.

Emeric Ernoult, social media measurement expert, discusses tracking social media ROI, evolution of Agorapulse, utilizing tracking links in strategies, maximizing engagement, and leveraging LinkedIn for marketing.

Richard Shotton, an expert in applied behavioral science, discusses leveraging biases in marketing, making concepts memorable, building trust through precision messaging, and embracing flaws for success. He also explores the power of scarcity in marketing, consequences of misusing behavioral biases, and the importance of ethical practices in shaping desired actions.

Expert Michaela Alexis discusses LinkedIn content strategy focusing on the power of written posts over video, crafting engaging stories with resilience and setbacks, and connecting through vulnerability. Tips include sharing personal experiences, using tools like ChatGPT, and structuring narratives with a clear purpose and call to action.

Ben Amos, a video optimization expert, shares strategies on creating engaging videos for the right audience. He discusses the importance of strategic video content optimization, audience engagement tactics, leveraging sound in video creation, and capturing viewer attention. Ben also provides insights on video marketing platforms, offers resources, and hints at an upcoming book.

LinkedIn expert Hala Taha shares tactics on leveraging the platform for sales success. From radio to LinkedIn, she discusses resilience and targeting ideal prospects with search capabilities. Learn about maximizing engagement, evolving algorithms, and promoting a podcast and masterclass.

Productivity expert Tiago Forte discusses the importance of managing ideas efficiently through digital capture. He explores the journey from personal techniques to a structured framework for organizing thoughts, emphasizing the benefits of emptying the mind for enhanced creativity. Tiago also highlights effective digital content capture strategies and tools, along with optimizing productivity through idea organization within specific projects.

Ben Angel, an expert in remaining relevant in the emerging AI world, discusses the challenges and opportunities AI presents for businesses. Topics include protecting intellectual property, AI-generated scams, implications of AI on knowledge work, and strategies for adapting to AI advancements in content creation and marketing.

Content marketing expert Andy Crestodina discusses triggering massive reach on social media by creating engaging content that encourages user interactions, leveraging AI tools for effective marketing strategies, and collaborating with influencers. The conversation highlights the importance of presenting counter-narrative opinions and repurposing content to boost visibility on social media platforms.

YouTube expert Liz Germain shares insights on creating viral reach by decoding algorithms, monetization strategies, traffic sources, and audience patterns. She emphasizes studying successful content, optimizing for search vs recommendation traffic, and applying cross-industry learnings for engaging videos.