Social Media Marketing Podcast Instagram Stories Strategy for 2025
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Apr 17, 2025 
In this engaging discussion, Michelle Gifford, Founder of Michelle Gifford Creative and host of Social Strategist, shares her expertise in Instagram Stories. She reveals how to craft an effective Stories strategy to enhance audience engagement and drive results. Key topics include using polls for interaction, the importance of personal storytelling, and the 'Instagram story reset' technique to increase direct messages. Michelle emphasizes connecting with followers through DMs and practical scheduling tips for busy content creators.
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Stories for Conversion
- Instagram Stories are powerful for converting followers into buyers due to their history and user behavior.
- Other platforms have tried to replicate Stories, but Instagram remains the most effective.
Story Mistakes
- Avoid reposting feed content to stories without adding extra value or personal connection.
- Don't show up randomly or share excessive personal details like a vlog.
Story Algorithm
- Understand the story algorithm, which prioritizes engagement, watch time, and DMs.
- Prioritize 5-7 short, strategic stories over numerous long ones to boost engagement.