Michelle Gifford

In this engaging discussion, Michelle Gifford, Founder of Michelle Gifford Creative and host of Social Strategist, shares her expertise in Instagram Stories. She reveals how to craft an effective Stories strategy to enhance audience engagement and drive results. Key topics include using polls for interaction, the importance of personal storytelling, and the 'Instagram story reset' technique to increase direct messages. Michelle emphasizes connecting with followers through DMs and practical scheduling tips for busy content creators.

Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Instagram growth strategist Michelle Gifford as she reveals her secrets to skyrocketing follower counts from 18K to 236K. She discusses the importance of niche focus, crafting compelling content, and creating trust through personal stories. Learn about effective content strategies, including the power of attraction and nurture content. Michelle also shares tips on adapting to algorithm changes, engaging through carousels vs. reels, and tracking conversions with tools like ManyChat. It's a treasure trove for anyone looking to enhance their Instagram game!

In this conversation, Michelle Gifford shares her insights as an Instagram strategist for six and seven-figure brands. She emphasizes the importance of purpose-driven content over mere performance chasing for sustainable growth. Gifford discusses current trends to embrace and what practices to abandon. She also addresses overcoming visibility fears and provides strategies to effectively test new content. Whether you're feeling stuck or looking to enhance your Instagram strategy, her advice aims to empower business owners to connect authentically with their audience.

Michelle Gifford, an Instagram growth strategist, takes listeners on her journey from 18K to 236K followers in just 18 months. She reveals the power of intentional content marketing, niching down, and creating engaging reels and carousels. Michelle debunks common myths about Instagram algorithms and shares actionable strategies like the 3-2-1 content approach and leveraging ManyChat for tracking. With tips on balancing engagement and sales, she empowers entrepreneurs to transform their social media presence and foster authentic connections.