Social Media Marketing Podcast What’s Working With Instagram Marketing Right Now
24 snips
Dec 11, 2025 
AI Snips
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Transcript
Episode notes
Human-First Hooks Win Again
- Instagram is shifting back to human-first, me-centric hooks that show who you are and what you do.
- Audiences now prefer personal perspective and lived experience woven into content.
Storytelling Beats Generic Lists
- Story-driven longer-form content outperforms generic step lists because it brings people into your experience.
- Storytelling differentiates creators amid the flood of content on Instagram.
Test Carousels And Reels Equally
- Test carousels and reels to find what your audience prefers and scale the winner.
- Use simple camera-roll photos with brief on-screen text for high-performing carousels.