Strategy Hour | Online Marketing for Business Growth 957: Instagram Strategy That Actually Feels Good with Michelle Gifford
Jun 3, 2025
In this conversation, Michelle Gifford shares her insights as an Instagram strategist for six and seven-figure brands. She emphasizes the importance of purpose-driven content over mere performance chasing for sustainable growth. Gifford discusses current trends to embrace and what practices to abandon. She also addresses overcoming visibility fears and provides strategies to effectively test new content. Whether you're feeling stuck or looking to enhance your Instagram strategy, her advice aims to empower business owners to connect authentically with their audience.
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Attract, Nurture, Sell Strategy
- Create content for three distinct goals: attract, nurture, and sell to move followers through your marketing funnel.
- Tailor your content to each phase for better engagement and business results.
Content Trumps Followers Now
- Instagram's algorithm shift now prioritizes content quality over follower count, benefiting new creators.
- Every piece of content must earn its reach by engaging the audience effectively.
Pivot Without Starting Over
- Don't start a new account when pivoting; recommit to existing followers and adapt your content.
- Allow grace and time to test and learn what content resonates with your audience.