Strategy Hour | Online Marketing for Business Growth

What is it that you’re ultimately trying to do? What is the legacy you’re trying to create? Considering these things is so important when building your personal brand. Today’s episode is a little bit different. We are flipping the tables as we rerun an interview I had on the Branded Impact Podcast, hosted by Jo Espejo. ⁠⁠⁠The conversation was so good, I want to have it on the Strategy Hour too! Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  In this discussion, I explore what it means to do less than you’re capable of, how to know when to quit, the power of personal branding, and how you can build a business that works for you! I really want to hear what you think about this conversation, so please pop me a DM over on Instagram!   Episode Highlights  The Power of Branding Early [0:05:33]   What Designing Your Business Around Your Bandwidth Truly Means [0:08:51]  Doing Less Than You’re Capable Of [0:17:07]  How to Know When to Quit [0:24:07]  Pivoting Privately Versus Rebranding Publicly [0:31:42] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I am posting for 100 days in a row on social media, and I am putting out content that is meant to help people grow their visibility, their followers, their email subscribers, or their buyers. I specifically wanted to put this out into the world so that I could also grow my own list, with the goal of adding 10,000 subscribers in 100 days. Now, this episode is the full behind-the-scenes, why I decided to do it, how it’s different from my 100-Day LinkedIn experiment, and why I’m scared out of my mind. But I’m confident this is exactly what I’m supposed to be doing. Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Why I’m Really Doing This: The Ad That Started It All [0:01:35] The Intimidation Factor: Showing Up, Being Seen, and Respecting the Life that You Want [0:04:22] What Made Me Choose the Topic and Why It’s Going to Help You [0:12:35] The Not-So-Secret Formula I Landed On for My 100-Day Series [0:24:38]  How I’m Creating Accountability (And How You’re a Part of That!) [0:28:11]  Why I’m Not Just Trying to Grow 50000 Subscribers [0:30:56] Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m sure you’ve heard “go big or go home” before. But what if the real flex was going small and staying home on purpose? I used to chase more because I thought that more was always better, and it almost completely broke me. Today, I’m going to help you reframe success and show you why dreaming smaller might actually lead to more money, more impact, and a life you can’t wait to wake up to! ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Ever since I started my business, there has been a cultural obsession with hustling. I want you to ask yourself if always pursuing more is doing more harm than good. You are so capable of crushing so many dreams and doing more than a lot of people could ever even dream of. But just because you can, doesn’t mean you should. If you keep giving so much of yourself away, you will have nothing left. Let’s dive in!   Episode Highlights The Dangers of Hustle Culture. [0:05:12]   Why Small Doesn’t Equal Insignificant. [0:09:33]  You Are Not the Product! [0:15:21]  Redefining YOUR American Dream. [0:19:23]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

For as long as I can remember, I have always wanted to write a book! It feels weird to say out loud, but I know that by sharing this with you, I will also hold myself accountable and publish this thing. I’ve had a few books stewing around in my brain for a few years now. But, after taking a swing at a partnered brand deal a few years ago and deciding it wasn’t the right fit for my first book, I’ve been a bit deflated. But people like Justin Moore, who wrote Sponsor Magnet, and Jay Clouse, whom I hosted for a super inspiring conversation and is in the throes of writing his own conversation, have helped me to reconsider. Let’s get into it!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠ Episode Highlights Why I’m Choosing Traditional Publishing (Even Though I Could Self-Publish Tomorrow) [0:09:04]   What I’ve Learned From Years of Online Business [0:18:20]  The One Thing All My Favorite Books Have in Common [0:28:49]  What’s Next for Me on My Book-Writing Journey [0:34:50]  Why a Proposal is so Much More Than a Description of Your Book [0:34:50]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Is traditional SEO dead, or just evolving? If you’re wondering how the rise of large language models (LLMs) like ChatGPT and AI-powered search features is changing the rules, you’re not alone! That’s why I brought in Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast, to help us decode what’s happening and how you can adapt.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Why SEO Still Matters (But Not for Everyone). [0:05:52]   How to Stop Falling into the Traffic Trap. [0:09:40]  The “Money Keyword” Matrix. [0:13:05]  What AI Search Really Means for You. [0:16:30] Harnessing Speed as Your Superpower. [0:27:05]  Why Resonating with Your Dream Client is Still #1. [0:30:00]  Sam breaks down why SEO isn’t always the right investment (yep, you heard that right), how to prioritize high-intent content, and why speed is your superpower as a small business. Want to demystify the new rules of search, break down how to build a future-proof SEO strategy, and reveal why speed and specificity might be your biggest competitive advantages? Stay tuned!  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m 28 days into a 100-working-day LinkedIn experiment, and I’ve already learned so much! In this episode, I break down exactly what I’ve done so far: how I updated my profile to attract the right audience, how I’m structuring my posts for engagement, what type of content is actually landing, and how I’m coming up with fresh ideas daily without burning out or overthinking.  I also share the unexpected wins that came from simply showing up, from weekly podcast invites to new genuine relationships, a 16.8% bump in followers, and over 21,000 impressions. I haven’t gone viral, but that’s kind of the point. This is about building sustainable visibility, not chasing quick hits.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  LinkedIn ⁠⁠⁠All the Links!⁠⁠ If you’re curious about what’s really working on LinkedIn right now and want some practical ideas to try for yourself, this one’s for you!  Episode Highlights Starting a 100-Day LinkedIn Experiment Without Expectations [0:00:19]   The Unexpected Benefits of LinkedIn Consistency [0:04:49]  What Makes Content Perform on LinkedIn [0:08:12]  Optimizing My LinkedIn Profile for Real Growth [0:16:10] Building a Content Strategy That Works [0:23:41] How I Use ChatGPT to Brainstorm Infinite Content Ideas [0:34:11]  A Final Reminder About Bandwidth and Focus [0:39:40] Our Advertiser FreshBooks⁠⁠⁠    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In the final installment of The Accelerator Series, we talk through the Sustainability Stack a practical, repeatable system for building a business that generates income without burning you out. If you’ve been craving structure, alignment, and breathing room in your business, this episode is your exit ramp from the hustle-fueled Cycle of Doom™. You’ll learn how to align your strategy, sales, and systems so your business can scale without sacrificing your peace, energy, or priorities. ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Connect with Abagail⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Links!⁠⁠⁠⁠  ⁠⁠⁠⁠ Episode Highlights Learn how to grow without giving up your health or freedom Map out a scalable offer suite using our 3-stage model Discover how systems create time, margin, and repeatable results Get clear on what to tweak, automate, or toss entirely Our Advertiser ⁠⁠⁠FreshBooks⁠⁠⁠ Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to⁠ ⁠⁠thestrategyhour.com⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 3 of The Accelerator Series, we unpack the most powerful shift a business owner can make: detaching their identity from their work and finally stopping being the product. If your business relies on you to function, deliver, and earn then this episode will help you reclaim your time, redefine your value, and restructure your offers. ⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠⁠⁠  Connect with Abagail⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠All the Links!⁠⁠⁠⁠   Learn the 3 critical mindset and operational shifts you must make to stop trading time for money and start building scalable systems that deliver transformation without burning you out. Episode Highlights Shift from service provider to strategist Build a business that works without your constant presence Detach your self-worth from client results and revenue Learn the psychology-backed process to systematize your expertise This is how real freedom starts. Check out the Accelerator inside the Co-op! Our Advertiser FreshBooks Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to⁠ thestrategyhour.com⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of The Accelerator Series, we reveal the Clarity Filter™ as the exact method to help entrepreneurs make decisions from alignment, not pressure. If you’ve ever felt stuck, burnt out, or tempted to burn it all down, this episode is your lifeline. Learn how to evaluate your offers, set sustainable boundaries, and build a business that actually works for you. No more guessing. No more overcommitting. Just simple, aligned, strategic growth. ⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠⁠⁠  Connect with Abagail⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠All the Links!⁠⁠⁠⁠   Episode Highlights Learn to protect your time, energy, and values Make confident business decisions without second-guessing Get unstuck and unlock momentum Our Advertiser ⁠FreshBooks⁠⁠⁠⁠   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to⁠ thestrategyhour.com⁠.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Working harder isn’t working and deep down, you already know it. In this raw and honest episode, Abagail Pumphrey pulls back the curtain on the hidden costs of hustle culture and why the “do more to earn more” mindset is breaking your business (and your body). If you’re stuck in the Cycle of Doom, constantly launching, grinding, and barely keeping up this is your wake-up call. Learn why burnout isn’t your fault, how the current business model wasn’t built for your life, and what sustainable success actually looks like. ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠ This is part one of our powerful new series inside the Co-op Accelerator—designed to help you simplify your offers, increase your income, and finally breathe again. Our Advertiser FreshBooks⁠⁠⁠   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices