Strategy Hour | Online Marketing for Business Growth

Your business needs to be designed with your bandwidth in mind so that you’re capable of doing it in every season! You have other priorities outside of business, and I want to help you design a business with your capacity in mind. I want you to ignore society and other business gurus when they tell you how much bandwidth you need to have for your business, and instead, I want you to design it around you! I think there’s a misconception that designing a business around bandwidth limits your capacity for growth, but that’s not true – bandwidth can change! Capability doesn’t equal sustainability, and while there are always things you can handle doing for a short period of time, sustaining them is tricky. It’s so easy to want to say yes to more. I get the appeal, and I also know that you don’t have to do everything! Your business is not meant to be something you have to fight, it’s meant to be something that supports you and provides you with the flexibility that traditional jobs don’t. Throughout this episode, I want you to consider choosing sustainability over survival and say no to hustle culture! Let’s dive in.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠   Episode Highlights  How to Intentionally Scale Down for the Season You’re In. [0:09:48]   Why More Is Not Always Better. [0:17:28]  Building a Business That Supports Your Greatest Desires. [0:25:27] Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re feeling stuck, stalled, or just tired of feeling like you’re going through the motions, this episode is for you. I’ve been in a funk for weeks, feeling lost, confused, and frustrated, and everyone was giving me really lame advice. I went on my own discovery journey to figure out what I needed to do to get out of my own funk. It was so much simpler than I realized and if I had this structure from the start, I would have gotten there a lot sooner and felt a lot less frustrated! I’m here for the practical, the tactical, and what you can actually do about it. This episode is part pep talk, part reset strategy, and it’s as much for me as it is for you!  ⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights The Real Reason You Might Be Feeling Lost or Stuck [0:03:57]   How to Let Go of Self-Judgment and be a Strong Person in your Business [0:11:10]  What it Means to See the Opportunities Instead of Spiralling [0:21:30]  A Reset Ritual to Help You Get Re-Energized and Re-Inspired [0:27:55] Crop-Top Confidence and Where to Find It [0:31:46]  Our Advertiser:⁠ ⁠⁠FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Michelle Gifford shares her insights as an Instagram strategist for six and seven-figure brands. She emphasizes the importance of purpose-driven content over mere performance chasing for sustainable growth. Gifford discusses current trends to embrace and what practices to abandon. She also addresses overcoming visibility fears and provides strategies to effectively test new content. Whether you're feeling stuck or looking to enhance your Instagram strategy, her advice aims to empower business owners to connect authentically with their audience.

Statistics show that 97% of small business owners would say that they have felt really alone and unsupported in their journey. Though we have the opportunity to be more connected than ever, we are also lonelier than ever. If you’ve built a business, you’ve probably felt that paradox deeply. Today’s guest, Liz Forkin Bohannon, knows that connection isn’t just a feel-good value – it’s a radical, transformative growth strategy. Liz is passionate about women and girls living in extreme poverty. She spent time connecting with underprivileged women in Uganda and realized how important community is. She’s built her business, community, and life around the idea that we’re better together, and in this episode, we talk about what it looks like to build something that not only grows but brings people closer.  ⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠ Connect with Abagail⁠⁠ ⁠⁠ ⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠ ⁠⁠All the Links!⁠⁠ Episode Highlights How to Create Genuine Connection in Business. [0:11:12]   The Power of Consistency and Commitment. [0:25:48]  Two Ways to Find a Like-Minded Community of Business Leaders. [0:40:41] Our Advertiser: ⁠⁠FreshBooks⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Being a creator-first business sounds great in theory, but it can be slow to grow! Today, I’m talking with Jay Clouse, who has been there, built that, and now runs one of the most respected businesses in the creator economy. But, it didn’t happen overnight! In this episode, we talk about creating content, building an audience instead of attracting a crowd, and how to create sustainability in an evolving industry.   ⁠Join The Co-op – The Membership for Online Businesses⁠ Connect with Abagail⁠ ⁠ ⁠Instagram⁠⁠ ⁠ ⁠All the Links!⁠ Episode Highlights How Jay Started to Create About Creating [0:02:08]   Consistency: The Key to Creator Science’s Success [0:05:55]  Earning Influence Over an Audience Through Trust [0:09:15]  Where You Can Actually Create Real Value Online [0:12:41] The Steady Drumbeat That Will Bring the Right People to You [0:17:50]  Jay’s Funding Journey Before Monetizing His Newsletter [0:24:24]  Predictions for the Next Chapter [0:31:57]  Advice for Success in a Changing World [0:37:21] Our Advertiser: ⁠FreshBooks⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What would your summer look like if peace, ease, and cash flow could just exist together? This summer, I’m breaking up with the idea that success requires intensity and redefining what’s truly productive! I used to believe that the more I worked, the more successful I would be. But I know that I want to work less. Those things are in direct competition with each other! What if you didn’t need to work harder for the next level? What if less effort actually created more results, space, creativity, and more cash flow? I have spent so many summers working in my office and feeling jealous of the people who were outside. I always felt obligated to be ‘in the trenches’ because I convinced myself that more work equals more success. And that is so wrong! This summer, I am rewriting those rules and testing what happens when I work less, focus more, and trust that space might be the missing piece between where I am and where I want to be.   Join The Co-op – The Membership for Online Businesses Connect with Abagail Instagram All the Links! You don’t need to hustle your way to the next level. If you’ve been stuck in the mindset that more effort equals more success, this episode will shift your perspective. It’s for the version of you craving sunshine, rest, and results—all at once. Let’s break the rules and do summer differently. Episode Highlights Why Hustle Isn’t Helping [0:02:15] Creating Space for Bigger Results [0:06:42] When Less Becomes More [0:11:03] The Truth About Productivity and Peace [0:14:20] Rewriting the Rules for Summer Success [0:20:18] Our Advertiser:FreshBooks – Get 50% Off for 6 Months Thanks for tuning in! Subscribe, rate, and review The Strategy Hour Podcast on iTunes. For show notes, visit bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s so much pressure online to stay relevant, to constantly provide value, to always be on. But what happens when you don’t want to perform anymore, when peace starts to feel more urgent than praise? I’m learning how to show up as myself, without the mask, without the metrics, without pretending to be someone I’m not. I’m not hiding, I’m in transition! And I know I’m not the only one feeling this way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I believe in building a business that fits you, not one that’s been handed down like a rulebook written by someone else. If you’ve built any kind of online business in the past few years, you’ve probably been told, directly or indirectly, that visibility equals value. But lately, I’ve been asking: What if I don’t follow those rules? Who made them up in the first place? This episode is for the version of you that’s tired. The one that keeps wanting to slow down but feels like you’re supposed to keep up. I know you still want success, but on your own terms. So let’s talk about it! Episode Highlights How Performing Happens [0:03:32] Untangling Your Personality From Your Business [0:07:41] When Peace Becomes More Important Than Praise [0:11:36] What Really Happens When You Stop Performing [0:15:45] How to Stop Performing and Start Thriving [0:23:21] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever felt like you're chasing milestones that look great on paper but leave you feeling empty? This episode gives you permission to pause, reset, and redefine what success means to you. Bri Seeley is no stranger to ambition, but she's flipped the script on what it looks like to succeed. As a TEDx speaker, success coach, and award-winning businesswoman, she helps entrepreneurs achieve big, bold goals without burnout. Her signature “Defy” process invites you to ditch the hustle, tune into your truth, and take action from a place of alignment, not anxiety.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In this episode, we dig into how childhood experiences shape our drive, why stillness is more powerful than hustle, and how to stop outsourcing your self-worth to external results. Bri also breaks down how to live like your future self today (no extra $50K or perfect plan required!), and why small, intentional steps can lead to radical transformation.If you feel stuck on the productivity hamster wheel, this is your nudge to slow down, zoom out, and build success on your terms without overworking or “underliving” in the process. Tune in to start defying the rules that never worked for you in the first place! Episode Highlights Redefining Success & Ambition On Your Own Terms. [0:01:25]  Why Slowing Down Gets You Further Than Striving. [0:06:10] How to Defy Reality & Feel the Future Now. [0:09:05] Small Steps, Big Shifts, Sustainable Momentum. [0:16:35] Breaking Free from the Addiction to Busywork. [0:25:50] Finding Your 20% to Work Less & Align More. [0:29:55] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

I don’t know a single person in their 30s and 40s who doesn’t want deeper and more meaningful friendships. The last place I expected to get friendship advice was from Mel Robbins’ new book, The Let Them Theory. Today, I want to share the unexpected ways this book shifted how I think about making, retaining, and even releasing friendships, especially in the complicated season of adulthood that is your 30s and 40s.  Join The Co-op - The Membership for Online Businesses⁠ Connect with Abagail ⁠Instagram⁠ ⁠All the Links⁠! There is an entire section in this book that talks about adult friendships. So, what is the ‘let them theory’ in relation to relationships? It’s all about relinquishing control instead of chasing, convincing, or over-managing relationships. It’s not about being cold or cutting people off, it’s about allowing people to be who they are without letting that affect your worth.  Episode Highlights The Great Scattering and How Friendships Naturally Change. [0:03:40]  How ‘Letting Them’, ‘Lets You’. [0:12:35] Fostering New Relationships. [0:18:53] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are responding to right now. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! People aren’t just looking for educational content anymore; they’re looking for emotional connections that make them feel something in the moment. Whether it’s overcoming boredom, finding entertainment, or feeling a sense of belonging, social media is all about emotional satisfaction. It’s time to adapt to these shifts and create content that resonates on a deeper, emotional level. Episode Highlights What is Dopamine? [0:02:26] Do Dopamine Dressing — But Make It Content [0:03:40] Not Everyone Needs To Be Your Ideal Client [0:05:40] Your Life Doesn’t Need To Be Interesting (Or Perfect) [0:06:39] Decide Who Should Consume Your Content [0:12:48] Build Your Dopamine Content Closet [0:14:23] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices