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Strategy Hour | Online Marketing for Business Growth

Latest episodes

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Feb 27, 2025 • 38min

930: Free Flights, 5-Star Hotels, & First-Class Upgrades: How to Book Luxury Travel Using Credit Card Points with Megan Lanford

If you have ever wished that you could afford to travel more, then today’s episode is for you! Today, we are joined by Megan Lanford, a woman who cracked the code for traveling for free (or close to free) to tell us exactly how she saves her family $20,000 a year! Megan has always been a huge travel junkie and eventually discovered travel points and she took six vacations that year because of them!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Everyone was asking how she did it so she decided to start a business out of it and help more people travel more affordably. I know my audience is filled with ambitious people who would love to travel more, especially without breaking the bank. The results Megan gets for her clients are absolutely phenomenal! Traveling shouldn’t feel impossible and clearly, Megan has found a way to make it possible for everyone. So let’s hear how!Episode Highlights The Biggest Myth About Using Credit Cards to Go on Vacation [0:06:20]  How to Select the Right Credit Card(s) [0:09:00] Getting the Points [0:13:37] How You Go About Spending the Points [0:17:21] What to Keep in Mind When Traveling with a Family [0:21:25] The One Thing You Need to Know About the Travel Points World [0:25:45] Our Sponsors: FreshBooks get 60% off for 6 months TheContractShop get 30% off your first order Indeed.com/STRATEGYHOUR for a $75 sponsored job credit Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Feb 25, 2025 • 39min

929: How to Create a Block Schedule You’ll Actually Stick To

Have you tried to make a block schedule work for you but it just hasn’t stuck in the past? I know it’s changed my life and I can’t wait to break it down for you! Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! There’s a lot of research on how much more you’re capable of getting done when you’re doing similar tasks together. But how do you create a schedule that’s flexible enough? Block scheduling breaks up your day into dedicated blocks of time for specific types of tasks or activities. This reduces decision fatigue and stress and saves a ton of time! Episode Highlights How I Structure My Week with a Block Schedule. [0:03:26]  The Power of Flexibility. [0:23:38] How to Implement a Block Schedule. [0:26:00] Our Sponsors: FreshBooks get 60% off for 6 months Indeed.com/STRATEGYHOUR for a $75 sponsored job credit Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Feb 20, 2025 • 53min

928: Million Dollar Advice: 10 Lessons That Took Me a Decade in Business to Learn

There’s no such thing as a right or wrong decision, especially in business. Hitting 10 years in business feels so surreal, and I’ve learned SO much along the way! Today, I share the biggest lessons I’ve learned over the past decade, the ones I really wish someone had told me when I was starting out. From making tough calls to leaning into my strengths, I’ve picked up some game-changing insights that have shaped not just my business but my entire life.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! If you’ve ever felt stuck, second-guessed yourself, or wondered if you’re cut out for this whole business thing, trust me, I’ve been there! I get real about the highs, the lows, and the moments that changed everything for me. I talk about how I stopped obsessing over making the “perfect” choice, why I stopped listening to people who didn’t get it, and why celebrating myself had to become a priority.Episode Highlights You’re Capable of More Than You Think. [0:02:10]  There’s No Such Thing as a Right or Wrong Decision. [0:04:22] Not Everyone’s Advice Is Worth Taking. [0:10:27] Lean Into What Comes Naturally. [0:12:36] Sharpen Your Strengths, Not Your Weaknesses. [0:13:41] Hard Seasons Will Come, But You Can Get Through Them. [0:24:27] Feedback Isn’t a Personal Attack. [0:26:52] Two Things Can Be True at Once. [0:31:14] No One Will Celebrate You Unless You Celebrate Yourself. [0:38:14] Building a Business Doesn’t Have to Be Lonely. [0:42:02] Whether you’re building a business, a creative project, or just a life you love, this episode is packed with real talk, honest reflections, and hard-earned lessons to help set you up for something way bigger than you ever imagined. Let’s dive in!Our Sponsors: FreshBooks get 60% off for 6 months Indeed.com/STRATEGYHOUR for a $75 sponsored job credit Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Feb 18, 2025 • 36min

927: False Narratives: Those That Can’t Do, Teach

Your knowledge is your currency! For years I feared that what I was doing wasn’t real business and I felt like I had to prove myself. I think we feel strange about this because it’s unfamiliar, not because it’s wrong. The world of traditional business is rapidly changing and you are building an online business at the beginning of the new digital frontier. Of course it’s hard to feel like an expert when everything is just beginning. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! When I started teaching online, the old saying, ‘those who can’t do, teach’ haunted me. It forced me to convince myself that what I was doing wasn’t making an impact and it couldn’t have been further from the truth! The internet has changed the way people teach and it will continue to change the way people learn. I need to remind you that you are a pioneer – online business is still in its infancy, you are literally shaping the future, and you have the opportunity to do it exactly how you want to. Episode Highlights The Power of Online Business [0:06:20]  The Philosophy That Will Make You Feel Valuable [0:11:40] The One Thing That’s Holding You Back [0:18:53] Our Sponsors: FreshBooks get 60% off for 6 months Indeed.com/STRATEGYHOUR for a $75 sponsored job credit Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Feb 13, 2025 • 50min

926: 24,000 Reasons I’m Bringing Blogging Back

Blogging is not dead! It’s been waiting for small businesses to pick up the torch again and I think now is the perfect time to do it. Pretty much the only people publishing articles today are either larger businesses, software companies, or the media. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! There are fewer and fewer creators writing long-form content on the internet than I have seen in my career. Now, when I started this business, I was writing all the time. I was publishing new articles on my blog five days a week.I had really gotten away from it in 2024, but something happened in my business recently that re-inspired me to take up this untapped opportunity again. Let’s get into why.Episode Highlights How 24 000 Website Visits Made Me Realize That Blogging is Alive and Well [0:01:52]  The Main Difference Between Social Media and Blogging [0:06:50] Embracing the Opportunity to Make Your Authenticity Shine [0:13:10] What Blogging Ultimately Gives You the Chance to Do [0:24:55] My Approach to Blogging In 2025 [0:37:23] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Feb 11, 2025 • 10min

925: I Quit Cold Turkey

For years, I held myself back. I made excuses. I played small. But one day, I made a decision. I quit. Cold turkey. No warning, no second-guessing. And I’m not talking about a bad habit. I quit everything holding me back—100 things! Today, I’m going to tell you exactly what I walked away from. After you hear them, you might decide to quit a few too.This is the first time I’ve done an episode like this– it’s much shorter than usual because I want you to simply listen, reflect, and then take action TODAY. Let’s get into it!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Feb 6, 2025 • 33min

924: Is It Really Possible to Make Money Online Without a Huge Following?

It may seem counterintuitive, but you don't need 1000s of followers to make 1000s of dollars! Today, I’m breaking down exactly how to build a profitable online business without a massive online following. While a big audience might seem glamorous, it’s no guarantee of a reliable income. The real magic happens when you connect with the right people, build a community, and genuinely impact the lives of your followers.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! As I’ve built my business, I’ve prioritized my actual offerings over cultivating vanity metrics. This has been an excellent system for building sales, but it’s also meant that some of my most visible platforms don’t necessarily look as successful compared to what you might expect from comparable social media accounts. Join me today as I walk you through my process and break down how you can create a profitable plan that converts and makes you a reliable income, no matter the size of your audience!Episode Highlights What is the Purpose of Social Media? [0:03:49]  Small Following – Big Engagement [0:05:35] How to Make Money from a Small Niche Following [0:11:30] Relationships Mean Everything [0:16:45] Don’t Wait – Start Today [0:23:55] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Feb 4, 2025 • 35min

923: The Backwards Launch Playbook: Why Selling First Works

What if I told you that you could sell a digital product before you’ve even created it? Not only is it possible, but it might just be the smartest way to launch! In this episode, I share why this strategy works, especially for first-time creators who are unsure if their idea will even sell. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I walk you through my personal experience with preselling, and how doing it this way not only validates your idea but also motivates you to get the product out there. You’ll learn how preselling can help you build alongside your audience, refine your offer, and ensure you’re truly serving their needs.If you’ve been hesitant to launch, I’ll show you why selling first is the way to go. Episode Highlights What You Gain From Selling First and Building Out Later [0:02:27]  Getting Ready to Launch Backwards [0:10:23] Everything I Learned From Preselling Digital Products [0:21:48] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Jan 30, 2025 • 41min

922: I’m Growing by 1,000 Students a Month—Here’s What I Do That You Might Not

I recently passed the milestone of having 40,000 students which is just incredible! To have educated that many small business owners over the last decade has been such a gift and we are growing faster than we ever have before. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! At the end of 2024, I was averaging adding 1000 students a month and today I’m sharing what I’ve been doing that you may not be that I think is making all of the difference. This isn’t some magic formula that will give you the same results as me. Ultimately, this is a combination of mindset, strategy, and systems that I’ve refined over many years and these are the things I think are actually moving the needle.Episode Highlights The One Mindset Shift I Made to Be Hyper-Consistent. [0:01:53]  How to Eradicate the Fear of Failure. [0:06:46] The Biggest Opportunity to Accelerate Growth. [0:10:46] Leveraging Support. [0:17:12] The Power of Repetition. [0:22:44] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Jan 28, 2025 • 48min

921: How to Get More Done in 12 Weeks Than Most Do All Year

Imagine accomplishing a year’s worth of goals in just 12 weeks. That’s what I’m doing here at Boss Project and today I’m going to share my game plan with you! I want you to think of the concept of the 12-week year as a period of focused sprints rather than annual plans. This approach creates urgency and focus and allows you to see what’s coming in a tangible way. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! A little while ago, I felt demotivated when it came to goal setting because a lot of the time, I either overpromised and underdelivered or simply couldn’t control the outcome of the goals anyway. When I decided to stop setting goals and instead view things as experiments, focusing exclusively on the process, I found approaching business fun, exciting, and challenging without the pressure of wins and failures. After hearing how successful other businesses have been when implementing this technique, I wanted to try it out and document the process for you to see and I think January is the perfect time to start fresh!Episode Highlights The Power of the 12-Week Year. [0:08:30]  How I Implemented the 12-Week Year in My Business. [0:16:29] My Focus for the Upcoming 12-Week Sprint. [0:19:30] How Am I Managing My Time? [0:28:24] Starting Your 12-Week Year. [0:31:08] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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