Strategy Hour | Online Marketing for Business Growth

Statistics show that 97% of small business owners would say that they have felt really alone and unsupported in their journey. Though we have the opportunity to be more connected than ever, we are also lonelier than ever. If you’ve built a business, you’ve probably felt that paradox deeply. Today’s guest, Liz Forkin Bohannon, knows that connection isn’t just a feel-good value – it’s a radical, transformative growth strategy. Liz is passionate about women and girls living in extreme poverty. She spent time connecting with underprivileged women in Uganda and realized how important community is. She’s built her business, community, and life around the idea that we’re better together, and in this episode, we talk about what it looks like to build something that not only grows but brings people closer.  ⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠ Connect with Abagail⁠⁠ ⁠⁠ ⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠ ⁠⁠All the Links!⁠⁠ Episode Highlights How to Create Genuine Connection in Business. [0:11:12]   The Power of Consistency and Commitment. [0:25:48]  Two Ways to Find a Like-Minded Community of Business Leaders. [0:40:41] Our Advertiser: ⁠⁠FreshBooks⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Being a creator-first business sounds great in theory, but it can be slow to grow! Today, I’m talking with Jay Clouse, who has been there, built that, and now runs one of the most respected businesses in the creator economy. But, it didn’t happen overnight! In this episode, we talk about creating content, building an audience instead of attracting a crowd, and how to create sustainability in an evolving industry.   ⁠Join The Co-op – The Membership for Online Businesses⁠ Connect with Abagail⁠ ⁠ ⁠Instagram⁠⁠ ⁠ ⁠All the Links!⁠ Episode Highlights How Jay Started to Create About Creating [0:02:08]   Consistency: The Key to Creator Science’s Success [0:05:55]  Earning Influence Over an Audience Through Trust [0:09:15]  Where You Can Actually Create Real Value Online [0:12:41] The Steady Drumbeat That Will Bring the Right People to You [0:17:50]  Jay’s Funding Journey Before Monetizing His Newsletter [0:24:24]  Predictions for the Next Chapter [0:31:57]  Advice for Success in a Changing World [0:37:21] Our Advertiser: ⁠FreshBooks⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What would your summer look like if peace, ease, and cash flow could just exist together? This summer, I’m breaking up with the idea that success requires intensity and redefining what’s truly productive! I used to believe that the more I worked, the more successful I would be. But I know that I want to work less. Those things are in direct competition with each other! What if you didn’t need to work harder for the next level? What if less effort actually created more results, space, creativity, and more cash flow? I have spent so many summers working in my office and feeling jealous of the people who were outside. I always felt obligated to be ‘in the trenches’ because I convinced myself that more work equals more success. And that is so wrong! This summer, I am rewriting those rules and testing what happens when I work less, focus more, and trust that space might be the missing piece between where I am and where I want to be.   Join The Co-op – The Membership for Online Businesses Connect with Abagail Instagram All the Links! You don’t need to hustle your way to the next level. If you’ve been stuck in the mindset that more effort equals more success, this episode will shift your perspective. It’s for the version of you craving sunshine, rest, and results—all at once. Let’s break the rules and do summer differently. Episode Highlights Why Hustle Isn’t Helping [0:02:15] Creating Space for Bigger Results [0:06:42] When Less Becomes More [0:11:03] The Truth About Productivity and Peace [0:14:20] Rewriting the Rules for Summer Success [0:20:18] Our Advertiser:FreshBooks – Get 50% Off for 6 Months Thanks for tuning in! Subscribe, rate, and review The Strategy Hour Podcast on iTunes. For show notes, visit bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s so much pressure online to stay relevant, to constantly provide value, to always be on. But what happens when you don’t want to perform anymore, when peace starts to feel more urgent than praise? I’m learning how to show up as myself, without the mask, without the metrics, without pretending to be someone I’m not. I’m not hiding, I’m in transition! And I know I’m not the only one feeling this way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I believe in building a business that fits you, not one that’s been handed down like a rulebook written by someone else. If you’ve built any kind of online business in the past few years, you’ve probably been told, directly or indirectly, that visibility equals value. But lately, I’ve been asking: What if I don’t follow those rules? Who made them up in the first place? This episode is for the version of you that’s tired. The one that keeps wanting to slow down but feels like you’re supposed to keep up. I know you still want success, but on your own terms. So let’s talk about it! Episode Highlights How Performing Happens [0:03:32] Untangling Your Personality From Your Business [0:07:41] When Peace Becomes More Important Than Praise [0:11:36] What Really Happens When You Stop Performing [0:15:45] How to Stop Performing and Start Thriving [0:23:21] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever felt like you're chasing milestones that look great on paper but leave you feeling empty? This episode gives you permission to pause, reset, and redefine what success means to you. Bri Seeley is no stranger to ambition, but she's flipped the script on what it looks like to succeed. As a TEDx speaker, success coach, and award-winning businesswoman, she helps entrepreneurs achieve big, bold goals without burnout. Her signature “Defy” process invites you to ditch the hustle, tune into your truth, and take action from a place of alignment, not anxiety.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In this episode, we dig into how childhood experiences shape our drive, why stillness is more powerful than hustle, and how to stop outsourcing your self-worth to external results. Bri also breaks down how to live like your future self today (no extra $50K or perfect plan required!), and why small, intentional steps can lead to radical transformation.If you feel stuck on the productivity hamster wheel, this is your nudge to slow down, zoom out, and build success on your terms without overworking or “underliving” in the process. Tune in to start defying the rules that never worked for you in the first place! Episode Highlights Redefining Success & Ambition On Your Own Terms. [0:01:25]  Why Slowing Down Gets You Further Than Striving. [0:06:10] How to Defy Reality & Feel the Future Now. [0:09:05] Small Steps, Big Shifts, Sustainable Momentum. [0:16:35] Breaking Free from the Addiction to Busywork. [0:25:50] Finding Your 20% to Work Less & Align More. [0:29:55] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

I don’t know a single person in their 30s and 40s who doesn’t want deeper and more meaningful friendships. The last place I expected to get friendship advice was from Mel Robbins’ new book, The Let Them Theory. Today, I want to share the unexpected ways this book shifted how I think about making, retaining, and even releasing friendships, especially in the complicated season of adulthood that is your 30s and 40s.  Join The Co-op - The Membership for Online Businesses⁠ Connect with Abagail ⁠Instagram⁠ ⁠All the Links⁠! There is an entire section in this book that talks about adult friendships. So, what is the ‘let them theory’ in relation to relationships? It’s all about relinquishing control instead of chasing, convincing, or over-managing relationships. It’s not about being cold or cutting people off, it’s about allowing people to be who they are without letting that affect your worth.  Episode Highlights The Great Scattering and How Friendships Naturally Change. [0:03:40]  How ‘Letting Them’, ‘Lets You’. [0:12:35] Fostering New Relationships. [0:18:53] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are responding to right now. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! People aren’t just looking for educational content anymore; they’re looking for emotional connections that make them feel something in the moment. Whether it’s overcoming boredom, finding entertainment, or feeling a sense of belonging, social media is all about emotional satisfaction. It’s time to adapt to these shifts and create content that resonates on a deeper, emotional level. Episode Highlights What is Dopamine? [0:02:26] Do Dopamine Dressing — But Make It Content [0:03:40] Not Everyone Needs To Be Your Ideal Client [0:05:40] Your Life Doesn’t Need To Be Interesting (Or Perfect) [0:06:39] Decide Who Should Consume Your Content [0:12:48] Build Your Dopamine Content Closet [0:14:23] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve ever felt overwhelmed by traditional goal-setting, stuck chasing someone else’s version of success, or paralyzed by the fear of getting it wrong, this conversation will feel like a breath of fresh air. Joining me is Anne-Laure Le Cunff, an award-winning neuroscientist, entrepreneur, and the founder of Ness Labs, where her insights on lifelong learning, curiosity, and adaptability reach more than 100 000 curious minds every week. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Together, we dive into her new, incredible book, Tiny Experiments, a transformative guide to living a more experimental life, turning uncertainty into curiosity and forging a path of self-discovery one step at a time. Anne-Laure has beautifully captured what so many of us are feeling today about growth, achievement, and navigating a world that’s constantly changing. I’m so excited for you to read this one! Episode Highlights Golden Handcuffs: From Working at Google to Reframing Her Goals [0:01:49]  Why Our Approach to Goal-Setting Makes No Sense in a Changing World [0:07:00] What It Might Look Like to Approach Life with an Experimental Mindset [0:10:35] How an Experimental Mindset Might Actually Support the Sustainability of Your Business [0:23:58] Learning in Public: What’s Different About Experimenting Together [0:29:05] Designing Your First Tiny Experiment [0:37:12] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you don’t believe in yourself, who else will? This episode is for everyone! Whether you’re a solopreneur, a startup founder, or growing a team of your own, this conversation is full of real-world advice from someone who’s lived it and started all over again.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, we are joined by Julie Wainwright, founder and former CEO of The RealReal; a company that she scaled to over a billion dollars in revenue before taking it public. Now she is at it again as the co-founder and CEO of AHARA – a precision nutrition company redefining wellness through science.  Julie has been featured on Forbes’ 50 Under 50 alongside names like Kamala Harris and Shonda Rhimes. Julie is a bold and strategic leader who is here to share the lessons no one teaches about running a business. Tune in to hear all about navigating power dynamics, building personal wealth, making strategic exits, and leading companies as a woman in tech.  Episode Highlights Fearlessness in Career Pivots. [0:03:41]  Embracing Being 51% Right and Finding Confidence. [0:12:49] Building Personal Wealth as a Woman. [0:25:31] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re talking about the kinds of stories that help you connect with your audience, build trust, and grow your business! In today’s episode, we’re focusing on stories that help you sell your offers and expand your impact. They’re the ones that move people to action, help you overcome objections, and grow your community by making your message land. These stories don’t just connect with your audience; they convert! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Show People That You Understand Their Challenges [0:01:22] Share Why You Created Your Offer [0:04:22] Connect Over Shared Values [0:08:34] Invite Others to Be Part of Your Vision for the Future [0:12:45] Haters Gonna Hate [0:15:50] Show What’s Possible When You Take a Chance [0:19:51] Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices