The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project cover image

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Latest episodes

undefined
Sep 24, 2024 • 51min

885: Why Starting with Services is the FASTEST Way to Leave Your 9-5 with Abbey Ashley

Today on the Strategy Hour Podcast, Abbey Ashley joins me again to discuss how to leave your nine-to-five as quickly as possible. In this conversation, she is going to share how you can start selling services and grow your business fast so that you can replace the income from your job with it. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In 2015, Abbey was pregnant with her second child and drowning in financial responsibility. After trying all sorts of businesses, she realized how many business owners need help and decided to try to make a business out of helping them. She started her own virtual assistant business, grew it quickly, and replaced her full-time income. Now she has trained thousands of people on how to do the same and she has a community of over 130 000 virtual assistants that she coaches and mentors along the way. Episode Highlights How to Make the Transition from Working 9-5 to Selling Services [0:07:58]  Just Get Yourself Out There [0:15:05] How to Secure Your First Few Clients [0:22:16] When to Start Building Your Audience [0:33:12] Knowing When to Leave Your 9-5 and Prioritize Your Business Full-Time [0:38:57] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
undefined
Sep 19, 2024 • 32min

884: How I Made $288k from a $29 Digital Product

I’m still amazed that a digital product I created resulted in $ 288,000 in sales and added 10,000 people to my email list– and they paid to join it! I’m going to share all about it in today’s show.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! One of the reasons I love recommending digital products is that they act as a starting point, and once you’ve built them, you can sell them over and over. Unlike many other offers in your business, you don’t have to start from scratch each time someone buys.Episode Highlights The Secret to Building a Thriving Offer Ecosystem [0:07:36]  Why Digital Products Stand Out [0:10:07] How Digital Products Saved My Business [0:12:44] What You Can Achieve with the Right Strategy [0:20:10] My Strategy for Digital Product Success [0:23:07] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
undefined
Sep 17, 2024 • 33min

883: Launch Your Digital Product in Just One Day

If there’s one thing I want you to take away from this pep talk, it’s this: the decisions you make today aren’t set in stone. Whatever you launch, it's an opportunity. Whether it succeeds or not, you’re going to learn something from it. The world will respond, and your job is to listen. As business owners, we often rush through things and don’t take the time to truly listen to what feedback is telling us.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Not everything I’ve done has been a success, and that’s completely fine! In fact, I’ve learned the most from what I would call my failures. Today, I want you to forget about creating the most shareable digital product or following the latest trends. Instead, focus on solving a real problem. Whether it’s a template, guide, or script, aim to make a meaningful impact. The more real results you deliver, the more your clients will see the value in what you offer.Episode Highlights A Story About One of My Early Failures [0:08:20]  What Happens When You Think You’ve Got It All Figured Out [0:18:13] Lessons From My First Digital Product Launch [0:23:05] Taking Things One Step at a Time [0:26:14] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
undefined
Sep 12, 2024 • 35min

882: Digital Products I Would AVOID When You're Just Getting Started

It’s hard to believe that I’ve been creating digital products for over eight years now! I’ve learned so much that I want to share with other creators, because I want to see more people be successful with their digital creations too. Today I’m sharing which kinds of digital products I definitely wouldn’t create if I was just getting started. I think you’ll be surprised– the ones I’d skip aren’t what you’d expect.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Avoid these 2 Very Common Mistakes [0:02:32]  Scratching an Itch is Most Effective [0:04:22] Keep it Simple & Deliver Transformation [0:09:13] Highlight Your Affiliate Products Inside [0:12:13] Our Main Bread & Butter Digital Offers [0:16:53] Maximizing Integrations for the Win [0:20:03] Get Visible & Bring People into Your World [0:23:42] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
undefined
Sep 10, 2024 • 37min

881: How I Built a Million-Dollar Digital Product Empire

The most important thing to me in my business is to help my clients achieve their goals. Today, I want to break down what it took to build my multi-million dollar product empire and give you a blueprint of how I did it so that you can get started and launch your very own digital product. In 2016, I got caught in a five-car pile-up and suffered a traumatic brain injury that drastically changed my life. It taught me that my business was solely dependent on me and this was a massive wake-up call!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I decided to find ways to make more money without the business relying on me directly. I did this in a variety of ways over the years, and if you’ve been listening for a while, you’ll know just how innovative I’ve become. Eventually, I took on creating digital products, and boy, was I in for a surprise! It impacted my life and business so much and it has helped so many of you. I sold digital products for almost a decade before I started teaching about it and I have been through so much that now I feel ready to share my experience and teach it to people.Episode Highlights How My First Digital Product Launch Created Daily Sales [0:06:39]  Keeping Your Business Afloat Even When You’re Sinking [0:16:24] Choosing a Product, Getting Leads and Launching [0:22:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
undefined
Sep 5, 2024 • 46min

880: When to DIY Meta Ads vs Hire an Ads Pro with Kwadwo Sampany-Kessie

There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it’s time to hire a pro. He’s a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast.  Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Kwadwo started his career teaching expats in China and got a reputation as “the Facebook ad guy” for creating silly videos while living there. When he and his family got stuck in Mexico during COVID-19, his business teaching Chinese crumbled (as so many did during the pandemic), and Kwadwo got a job running Facebook ads at an ad agency. Now, he has turned that into a whole new business! While in China, Kwadwo believes that he was running Facebook ads “the wrong way" and it was only when he started running them at the ad agency during COVID that he learned the right way to do it. Today, he is here to tell us all about the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more.Free Guide:The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill ResultsEpisode Highlights How Strategy and Mindset Can Get You Started in Ads. [0:09:56]  What Ads are Doing for Course Creators and Small Business Owners. [0:16:44] Knowing When to Manage Ads Yourself and When to Use an Ads Manager. [0:22:17] Common Mistakes People Are Making with Meta Ads. [0:30:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
undefined
Sep 3, 2024 • 46min

879: Marketing Magic: Business Lessons from the Muppets and Goat-2-Meeting with Andrew Davis

Today on the Podcast, we have Andrew Davis, a Best-Selling Author and Internationally Acclaimed Keynote Speaker. He has appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and BBC. Andrew has crafted documentary films and award-winning content for tiny startups and Fortune 500 brands.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In this episode, we’re talking about marketing lessons we can learn from The Muppets, what the pandemic did for a goat farm, and if your digital doppelganger should be your own property or owned by the company you work for. This convo is going to spark your creativity and get you thinking in new ways. You’ll walk away excited about how you can leverage AI in your own business. Episode Highlights The Wild Ride of Andrew’s Career and Learning from the Best in the Business  A Path to Public Speaking and the Power of Partnerships Thinking Big and Starting Small: a Four-Step Process to Embracing Constraints  How Goat-2-Meeting Leveraged Limitations  Understanding the True Superpower of AI An Insider’s Perspective on the Future of AI in Marketing Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
undefined
Aug 29, 2024 • 44min

878: Keeping SEO Relevant in the New Era of AI with Zach Boyette

AI is one of the things that is probably at the forefront of every business owner’s mind, and if you feel like you don’t quite know what’s going on, you are not alone! In this conversation, marketing entrepreneur and digital nomad Zach Boyette joins us to discuss how to stay SEO-relevant in the age of “robots.” Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! AI is changing so many parts of marketing right now. A great way to get on top of these new changes is to focus on the SEO side of things. Many of you might know how to get to the top of Google searches but may be clueless when it comes to doing the same on ChatGPT and Gemini, for example. Today, Zach walks us through what brands can do to improve SEO using AI. Episode Highlights How to Leverage AI to Improve Search Engine Optimization. [0:04:54]  How to Become a Top Search Result on Large-Language Models. [0:14:39] The Future of Marketing in the World of AI. [0:32:24] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
undefined
Aug 27, 2024 • 46min

877: Sleep Smarter, Not Harder: Biohacks for High-Performing Entrepreneurs with Tanessa Shears

In this engaging discussion, health consultant Tanessa Shears shares her journey from personal trainer to sleep optimization expert, targeting entrepreneurs. She explores the architecture of sleep and its crucial role in boosting performance. Tanessa highlights strategies for better sleep, including the importance of creating a calming environment and the power of wearable tech for tracking sleep. Discover how slowing down can enhance your nightly rest and learn biohacks that can transform your energy levels, helping you achieve greater success in your ventures.
undefined
Aug 22, 2024 • 1h 10min

876: Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers

Recently, I taught a live workshop that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Leads on Autopilot workshop. If you’d prefer to view the visual slides as well, you can register to watch the complete video replay at no cost— consider it my gift to you. I want to see you be successful, which is why I created this value-packed episode.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Tune in to learn more about: THE roadmap to getting your first (or next) 1000 subscribers. How to generate leads on autopilot, regardless of your current tech background The exact strategies businesses with lists of 50k+ are using to rapidly build their email list Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode