Strategy Hour | Online Marketing for Business Growth 961: How to Land Celebrity-Level Press Without Being Famous (Yet)
You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she’s making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she’s giving away all her best secrets, so let’s dive in.
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Episode Highlights
- Visibility on Purpose: The Origin Story [0:00:53]
- Why You Don’t Have to be Famous to Be Featured. [0:04:29]
- How to Find Where You Want to be Featured. [0:07:38]
- The One Thing Most People Get Wrong About Pitching. [0:11:16]
- What You Need to Do Before You Even Start. [0:22:18]
- Fighting Overwhelm and Imposter Syndrome. [0:28:17]
- How to Know When It’s Time to Hire PR Help. [0:38:05]
- The First and Simplest Step You Can Take Today. [0:44:24]
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