Strategy Hour | Online Marketing for Business Growth

Real success comes from experimentation, not perfection. If you’ve ever wondered why your business isn’t working even when you’ve done everything right, then this episode is for you! Hear why A plus B does not equal C in business and how learning to think like a scientist will help you stop overthinking, start testing, and finally scale with confidence!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, I am joined by Jess O’Connell, otherwise known as the Launch Scientist, to discuss the science behind business growth. Jess is a course creation and launch strategist who helps experts package their brilliance with binge-worthy, revenue-generating courses. With a background in science, she approaches business as if it’s a science experiment. She’s here today to help you make data-driven decisions that will actually move the needle!  Episode Highlights How the Education System Creates Overthinkers [0:07:03]  Detaching from the Outcome [0:22:50] Practical Tips for Experimenting in Business [0:34:53] How to Stay Focused on What’s Worthwhile [0:42:22] Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Keeping up with social media’s constant changes can feel overwhelming. Luckily, today’s guest is here to help! Taylor Loren, a seasoned content strategist and marketing expert, has spent 15 years leading teams at top brands like Girlboss and Later. Now, she helps small businesses and creators cut through the noise and build sustainable content strategies. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In this episode, we’re diving into what’s actually working on Instagram in 2025. Which metrics truly matter for engagement? What should creators and business owners focus on for growth and monetization? Taylor breaks it all down, plus she’s busting some of the biggest myths people still believe about Instagram strategy! Episode Highlights The Key to Instagram Growth in 2025 [0:01:23] Leveraging Timely Events to Boost Engagement [0:07:35] What Platform Should You Be On? [0:14:04] Experimenting with Content: What Works Best for Your Audience? [0:23:10] What Brands Are Getting Wrong in 2025 [0:27:24] The Power of Brand Marketing [0:31:46] Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone says you need a lead magnet to grow your email list, but how many of those freebie seekers actually buy from you? In this episode, I’m breaking down why traditional freebies fall short, how to create low-ticket entry offers that actually convert, and why keeping your offers open year-round can lead to repeat buyers who move quickly up your value ladder. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! If you’re tired of chasing passive subscribers who never take action, it’s time to rethink your strategy. I’ll show you how to structure lead magnets that build trust, price low-ticket offers that filter for the right customers, and implement a system that moves people from a $29 purchase to a $2,000 program, sometimes in just hours. Ready to attract buyers, not just browsers? Tune in now! Episode Highlights Next Level Funnels [0:00:19] The Problem with Traditional Freebies – And What To Do Instead [0:01:55] Why Keeping Your Offers Open All Year Can Boost Sales [0:04:55] The Power of Paid Leads – For You AND Your Customer [0:06:00] How to Price and Structure a Low-Ticket Offer That Converts [0:07:33] Your Low-Ticket Offer Isn’t Meant to Be Your Biggest Moneymaker [0:10:05] Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

So many people build funnels to bring in passive income and wonder why it doesn’t sell – that’s because they skipped a step! In this episode, I’m going to help you explore the step that so many people miss: the one that is going to guarantee you actual income and talk about the right way to build a funnel. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! The reason most funnels fail has very little to do with the actual product or how well you teach! The truth is, if it hasn’t converted in a live launch and you haven’t seen that people are responding to your offer, then it’s not ready for evergreen. Episode Highlights The Power of Live Launches [0:02:44]  Keeping it Simple [0:04:26] The Importance of Measuring Analytics [0:11:56] While it is possible to have a product out there that makes you money while you sleep, most of the time you need mechanisms out there that help move people through the buying piece of that puzzle – and funnels are a great way to do that! Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people start a YouTube channel from scratch with zero videos, zero audience, and zero watch time, but before I even started my YouTube channel, I had accumulated over 35,000 watch hours! I wouldn’t consider myself a YouTuber, and I wasn’t posting regularly, but I had an entirely different motivation that gave me a huge leg up. I never set out to grow on YouTube. Instead, my growth was a byproduct of trying to make a difference and support the community I was building. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, I break down exactly what went into those watch hours, how I accumulated so many, and how my story might change your approach to launching a YouTube channel. There are so many different ways you can go about doing this, so I’m going to be fully transparent about what worked for me and give you some practical ideas you can try! Episode Highlights The One Thing You Need to Focus on When Creating Content. [0:03:16]  Why Offering Free Content Benefits You in the Long Run. [0:08:16] Leveraging Online Event Recordings on YouTube. [0:13:03] Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

It has been a whole decade since I started Boss Project. I have built a business, employed many people and taught tens of thousands of entrepreneurs how to build their businesses online. While I’m definitely still exploring my creativity and using that everyday as a content creator, where I’m at today is not at all where I thought I would be! It’s not the life I imagined for myself, but it is so much better! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! When I sat down to think about what’s next, I kept coming back to this concept of using excitement as a compass to guide us and help us follow our intuition. In this episode, I’m going to be exploring my future, and how I came to realize what I really want to do more of, which is writing. I hope that as I share my story, I hope it will inspire you to dream bigger for your own future! Episode Highlights The Shower Thought That Sparked My Next Chapter. [0:04:06]  My Huge Vision and Mission for the Future. [0:12:10] New Challenges I’m Taking On in This New Season [0:16:00] What’s Really on the Other Side of Hard Work, Hustle and Grind [0:24:17] How You Have Made My Success Possible [0:31:20] Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you have ever wished that you could afford to travel more, then today’s episode is for you! Today, we are joined by Megan Lanford, a woman who cracked the code for traveling for free (or close to free) to tell us exactly how she saves her family $20,000 a year! Megan has always been a huge travel junkie and eventually discovered travel points and she took six vacations that year because of them! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Everyone was asking how she did it so she decided to start a business out of it and help more people travel more affordably. I know my audience is filled with ambitious people who would love to travel more, especially without breaking the bank. The results Megan gets for her clients are absolutely phenomenal! Traveling shouldn’t feel impossible and clearly, Megan has found a way to make it possible for everyone. So let’s hear how! Episode Highlights The Biggest Myth About Using Credit Cards to Go on Vacation [0:06:20]  How to Select the Right Credit Card(s) [0:09:00] Getting the Points [0:13:37] How You Go About Spending the Points [0:17:21] What to Keep in Mind When Traveling with a Family [0:21:25] The One Thing You Need to Know About the Travel Points World [0:25:45] Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you tried to make a block schedule work for you but it just hasn’t stuck in the past? I know it’s changed my life and I can’t wait to break it down for you!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! There’s a lot of research on how much more you’re capable of getting done when you’re doing similar tasks together. But how do you create a schedule that’s flexible enough? Block scheduling breaks up your day into dedicated blocks of time for specific types of tasks or activities. This reduces decision fatigue and stress and saves a ton of time!  Episode Highlights How I Structure My Week with a Block Schedule. [0:03:26]  The Power of Flexibility. [0:23:38] How to Implement a Block Schedule. [0:26:00] Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s no such thing as a right or wrong decision, especially in business. Hitting 10 years in business feels so surreal, and I’ve learned SO much along the way! Today, I share the biggest lessons I’ve learned over the past decade, the ones I really wish someone had told me when I was starting out. From making tough calls to leaning into my strengths, I’ve picked up some game-changing insights that have shaped not just my business but my entire life. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! If you’ve ever felt stuck, second-guessed yourself, or wondered if you’re cut out for this whole business thing, trust me, I’ve been there! I get real about the highs, the lows, and the moments that changed everything for me. I talk about how I stopped obsessing over making the “perfect” choice, why I stopped listening to people who didn’t get it, and why celebrating myself had to become a priority. Episode Highlights You’re Capable of More Than You Think. [0:02:10]  There’s No Such Thing as a Right or Wrong Decision. [0:04:22] Not Everyone’s Advice Is Worth Taking. [0:10:27] Lean Into What Comes Naturally. [0:12:36] Sharpen Your Strengths, Not Your Weaknesses. [0:13:41] Hard Seasons Will Come, But You Can Get Through Them. [0:24:27] Feedback Isn’t a Personal Attack. [0:26:52] Two Things Can Be True at Once. [0:31:14] No One Will Celebrate You Unless You Celebrate Yourself. [0:38:14] Building a Business Doesn’t Have to Be Lonely. [0:42:02] Whether you’re building a business, a creative project, or just a life you love, this episode is packed with real talk, honest reflections, and hard-earned lessons to help set you up for something way bigger than you ever imagined. Let’s dive in! Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your knowledge is your currency! For years I feared that what I was doing wasn’t real business and I felt like I had to prove myself. I think we feel strange about this because it’s unfamiliar, not because it’s wrong. The world of traditional business is rapidly changing and you are building an online business at the beginning of the new digital frontier. Of course it’s hard to feel like an expert when everything is just beginning.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! When I started teaching online, the old saying, ‘those who can’t do, teach’ haunted me. It forced me to convince myself that what I was doing wasn’t making an impact and it couldn’t have been further from the truth! The internet has changed the way people teach and it will continue to change the way people learn. I need to remind you that you are a pioneer – online business is still in its infancy, you are literally shaping the future, and you have the opportunity to do it exactly how you want to.  Episode Highlights The Power of Online Business [0:06:20]  The Philosophy That Will Make You Feel Valuable [0:11:40] The One Thing That’s Holding You Back [0:18:53] Our Sponsor: FreshBooks - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices