Strategy Hour | Online Marketing for Business Growth

Blogging is not dead! It’s been waiting for small businesses to pick up the torch again and I think now is the perfect time to do it. Pretty much the only people publishing articles today are either larger businesses, software companies, or the media. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! There are fewer and fewer creators writing long-form content on the internet than I have seen in my career. Now, when I started this business, I was writing all the time. I was publishing new articles on my blog five days a week.I had really gotten away from it in 2024, but something happened in my business recently that re-inspired me to take up this untapped opportunity again. Let’s get into why.Episode Highlights How 24 000 Website Visits Made Me Realize That Blogging is Alive and Well [0:01:52]  The Main Difference Between Social Media and Blogging [0:06:50] Embracing the Opportunity to Make Your Authenticity Shine [0:13:10] What Blogging Ultimately Gives You the Chance to Do [0:24:55] My Approach to Blogging In 2025 [0:37:23] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, I held myself back. I made excuses. I played small. But one day, I made a decision. I quit. Cold turkey. No warning, no second-guessing. And I’m not talking about a bad habit. I quit everything holding me back—100 things! Today, I’m going to tell you exactly what I walked away from. After you hear them, you might decide to quit a few too.This is the first time I’ve done an episode like this– it’s much shorter than usual because I want you to simply listen, reflect, and then take action TODAY. Let’s get into it!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

It may seem counterintuitive, but you don't need 1000s of followers to make 1000s of dollars! Today, I’m breaking down exactly how to build a profitable online business without a massive online following. While a big audience might seem glamorous, it’s no guarantee of a reliable income. The real magic happens when you connect with the right people, build a community, and genuinely impact the lives of your followers.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! As I’ve built my business, I’ve prioritized my actual offerings over cultivating vanity metrics. This has been an excellent system for building sales, but it’s also meant that some of my most visible platforms don’t necessarily look as successful compared to what you might expect from comparable social media accounts. Join me today as I walk you through my process and break down how you can create a profitable plan that converts and makes you a reliable income, no matter the size of your audience!Episode Highlights What is the Purpose of Social Media? [0:03:49]  Small Following – Big Engagement [0:05:35] How to Make Money from a Small Niche Following [0:11:30] Relationships Mean Everything [0:16:45] Don’t Wait – Start Today [0:23:55] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that you could sell a digital product before you’ve even created it? Not only is it possible, but it might just be the smartest way to launch! In this episode, I share why this strategy works, especially for first-time creators who are unsure if their idea will even sell. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I walk you through my personal experience with preselling, and how doing it this way not only validates your idea but also motivates you to get the product out there. You’ll learn how preselling can help you build alongside your audience, refine your offer, and ensure you’re truly serving their needs.If you’ve been hesitant to launch, I’ll show you why selling first is the way to go. Episode Highlights What You Gain From Selling First and Building Out Later [0:02:27]  Getting Ready to Launch Backwards [0:10:23] Everything I Learned From Preselling Digital Products [0:21:48] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

I recently passed the milestone of having 40,000 students which is just incredible! To have educated that many small business owners over the last decade has been such a gift and we are growing faster than we ever have before. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! At the end of 2024, I was averaging adding 1000 students a month and today I’m sharing what I’ve been doing that you may not be that I think is making all of the difference. This isn’t some magic formula that will give you the same results as me. Ultimately, this is a combination of mindset, strategy, and systems that I’ve refined over many years and these are the things I think are actually moving the needle.Episode Highlights The One Mindset Shift I Made to Be Hyper-Consistent. [0:01:53]  How to Eradicate the Fear of Failure. [0:06:46] The Biggest Opportunity to Accelerate Growth. [0:10:46] Leveraging Support. [0:17:12] The Power of Repetition. [0:22:44] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine accomplishing a year’s worth of goals in just 12 weeks. That’s what I’m doing here at Boss Project and today I’m going to share my game plan with you! I want you to think of the concept of the 12-week year as a period of focused sprints rather than annual plans. This approach creates urgency and focus and allows you to see what’s coming in a tangible way. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! A little while ago, I felt demotivated when it came to goal setting because a lot of the time, I either overpromised and underdelivered or simply couldn’t control the outcome of the goals anyway. When I decided to stop setting goals and instead view things as experiments, focusing exclusively on the process, I found approaching business fun, exciting, and challenging without the pressure of wins and failures. After hearing how successful other businesses have been when implementing this technique, I wanted to try it out and document the process for you to see and I think January is the perfect time to start fresh!Episode Highlights The Power of the 12-Week Year. [0:08:30]  How I Implemented the 12-Week Year in My Business. [0:16:29] My Focus for the Upcoming 12-Week Sprint. [0:19:30] How Am I Managing My Time? [0:28:24] Starting Your 12-Week Year. [0:31:08] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I’m going to show you how to make offers so irresistible that customers won’t need convincing. Let’s get into it! Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights: Why Perception Really Is Everything & How to Use It to Your Advantage [0:00:54]  Making the Value Obvious Every Time [0:07:14] The Easiest Way to Make Your Offer Accessible [0:24:30] Communicating Your Value Through ROI [0:32:23] How to Get the Price Right [0:42:50] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

When I first launched my $29 digital product, I didn’t expect it to become one of my highest-earning digital offers. But here is how I made $288,405 dollars off of it and how you can do the same with your next entry point digital product. When I put this product out there, I had no expectations of how it would perform. I was just excited to make it and use it myself and then share it with the world. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! There was no reason why I decided it should be $29, it was just a number I was going to try and it has worked so well that I’ve never changed it! If you have ever felt that a low-priced product could never generate real income, I’m confident that this story is going to prove you wrong. Let’s dive in!Episode Highlights The Most Important Thing to Address When Creating a Digital Product [0:03:24]  What Was Trello for Business? [0:14:13] Why Selling an Entry-Point Digital Product Should Be Easy. [0:20:03] The Best Way to Market Your Product. [0:25:54] Consistency, As Always, is Key! [0:33:00] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn’t understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients’ needs. It felt like I had switched from having one boss to having many bosses! Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I made a good living running an agency. I built that into a multi-six-figure business. But with THIS business, I have been able to bring home multiple millions of dollars in revenue. It has completely changed my life and my financial future. I’m super glad I started it so long ago! If you’re sitting here wondering if this is something you should be doing, the answer is probably yes. It allows you to take control and to grow in ways you never thought were possible.Episode Highlights How Digital Products Changed Everything for Me and My Team [0:06:58]  Why The Digital Product Industry is Growing More Rapidly Than Ever Before [0:12:29] The Offers I’ve Built Since I Started [0:15:59] How to Avoid the Biggest Mistake People Are Making [0:18:18] Launching Your Digital Product in Just One Day [0:20:38] Where So Many People Go Wrong (And How to Make Sure You Don’t Follow Them) [0:27:41] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don’t want that to happen to you. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! One of two things happens when people have too many ideas. Either they go nowhere or they try pretty much everything and put it all out there which makes things look scattered and confusing. When people are passionate about their ideas, choosing can feel like abandoning other ideas. I want you to reframe it: when you choose an idea, you are simply prioritizing one now but that doesn’t mean that those other things won’t come in time. At the end of this episode, you’re going to have a framework to choose an idea and take it from concept to execution. Episode Highlights Putting All Your Ideas Down on Paper [0:02:40]  Narrowing Your List of Ideas Down [0:06:13] Testing Your Idea with Presale [0:11:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices