Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it’s not actually funny? Or worse, could you end up inadvertently offending someone?Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Joining us today to set our minds at ease is Lianna Patch, a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click – in that order. She’s written copy for Fresh Books, Igloo, and Manly Bands, among many other delightful clients, and regularly speaks at E-commerce and software conferences around the world.Today, we dig into how to write funny, memorable copy that sells, for your online business. In our conversation, Lianna shares practical tips and strategies she uses with her one-on-one clients for creating engaging and authentic content. Tune in to hear all her actionable advice on how to start using humor (even if it scares you), and create content that brings joy to your readers!Episode Highlights: The Power of Funny Copy [0:03:35] How to Start Adding Humor to Your Copy [0:04:30] Where to Avoid Being Funny [0:08:30] How Manly Bands went from Matter-of-Fact to Hilarious [0:10:05] Using Humor to Accomplish Goals [0:15:09] How to Create Irresistible CTAs [0:16:45] Don’t Be Afraid to Play with Language [0:20:05] Finding Humor in Unexpected Places [0:28:19] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Many entrepreneurs set ambitious targets but often find themselves falling short. In this episode, we explore the REAL reason why you’re not achieving your goals, unpack the underlying beliefs that might be holding you back, and provide actionable insights to help you break through these barriers.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Join me as I delve into how you might be standing in your own way and offer strategies to move your business forward in alignment with your life goals. I share key mindset shifts to help reduce the pressure and constant stress that many entrepreneurs experience as their businesses scale and the goalposts keep shifting.Unfortunately, there is no one-size-fits-all roadmap for success, and self-doubt is often the biggest limitation. Luckily, by cultivating self-compassion, acting like the person you want to become, and focusing on small but consistent actions, you can overcome these hurdles! Tune in for some real-life examples and practical steps to help you transform your business, embrace the journey as an experiment, and start showing up as your best self today!Episode Highlights Reasons I’m No Longer Setting Goals for My Business. [0:02:41]  Why There’s No Road Map for Success. [0:09:35] Breaking Free from the Self-Sabotage Cycle. [0:15:41] The Power of Acting like You're Already the Person You Want to Be. [0:25:10] How Worrying about Future Potential is Slowing Your Present Momentum. [0:36:39] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Do you know what your customers really want? Or are you mostly relying on assumptions to drive your sales? In today’s episode, we are joined by Lisa Smith, Founder, CEO, and Business Growth Partner at Smith Co., where she works with female and BIPOC business owners to help them remove sales roadblocks.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! What stands out most about Lisa and how she serves her clients is her powerful, data-driven approach to figuring out what they truly need. In one of her latest studies, Lisa did more than just survey her audience; she dug deep into the mindset and potential obstacles that people encounter in sales. Lisa has also generously made this work publicly available. She is committed to seeing others benefit from this information and will continue to grow the study in years to come!There’s a lot to unpack in today’s episode, from the fascinating results of Lisa’s study to the opportunities this represents for other business owners. Be sure to tune in as we explore what women really think about sales and discover what this means for your business!Episode Highlights Why 46% of Women Feel Negatively About the Word “Sales” [0:05:29] Sales as a Service [0:07:00] Debunking Myths About Women in Sales [0:11:11] Carving Out Time for Sales Success [0:12:57] How to Modernize Your Follow-Up Processes [0:20:44] What We Know About Optimism in 2024 [0:29:31] Lisa’s Future Surveys [0:33:03] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Today we are digging into what it really takes to reinvigorate yourself. When I am feeling creative resistance, I have a tendency to try and push through – creating an unnecessary environment of stress. When you really slow down, you have the opportunity to gain a new perspective. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I like to teach you through my own experiences so I wanted to put myself in my client's shoes. At the end of last year and the beginning of this year, I found that my clients were really resistant to showing up online and I started questioning why. I realized that the resistance largely stemmed from the fear that my clients once understood social media and now no longer do!Episode Highlights How Slowing Down Will Ultimately Help You Speed Up [0:10:56]  Remember to Find Joy in Your Business [0:17:22] How Balance Will Make Your Business Sustainable [0:26:33] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Today I’m chatting with Justin Moore, Sponsorship Coach and the Founder of Creator Wizard. It’s a school and community that teaches you how to find and negotiate your dream brand deals so that you can stop leaving thousands of dollars on the table.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! We dive into strategies to land unique brand deals that not only benefit you with sponsorship dollars, but also help you grow your business and get more clients. With these strategies you’ll ultimately impact the brands you build with as well as your company. We also talk about Justin’s origin story and how he built his brand, a strong YouTube following and even an Influencer Agency. Episode Highlights Secrets to Building a Business and Growing an Audience [0:01:47]  Justin’s Journey to Helping Others Reach Their Goals [0:05:50] Breaking Out of the Traditional Sponsorship Model [0:08:30] Where to Get Started If You’ve Never Been Sponsored Before [0:12:53] How to Get Ahead by Predicting the Future [0:17:19] The Number One Reason a Brand Will Choose You [0:17:19] Starting Out with an Untapped Market [0:26:16] What You Can Learn From Justin’s Story [0:31:25] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Have you been considering implementing a four-day workweek into your business but are just a little hesitant? Well, then this episode is for you! I was just as resistant to the idea of shortening the week but when I did it, I realized that you can do less and achieve more while creating an environment that honors people and their lives. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In 1940, the 40-hour workweek law was established and has been the standard for almost all full-time employees. But it’s not necessarily the most productive method because employees don’t really need to work for that long to get things done. When I worked for someone else, I found myself finishing my work far earlier than five o’clock and I wanted to create an environment for my employees that felt more flexible and free! Today I’m telling you all about my company’s working hours, how we’ve adopted the four-hour workweek, and what research says about this new trend!Episode Highlights Gradually Incorporating the Four-Day Workweek into My Business. [0:02:19]  What You Need to Know About the Research on the Four-Day Workweek. [0:17:04] How the Four-Day Workweek is Changing Laws Around the World. [0:23:39] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Natasha Pierre, a savvy video marketing coach and host of the Shine Online Podcast, shares her expertise on effortless video creation. She emphasizes the power of storytelling and personal connections in engaging your audience. Learn about the importance of hooks to draw viewers in and how to utilize B-roll from daily life for low-lift content. Natasha also discusses practical tips for beginners and the benefits of repurposing existing content to build a lasting video marketing strategy that grows your business.

This episode is truly all about you– how you get feedback from the people you ultimately want to sell to, and how to move forward. Many of my takeaways are coming off the back of a really big launch in my business. I did an event in May that allowed me to connect with over 7,000 small business owners, serve them high value, and go through a launch process on the back end.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I’m going to talk about all the things I learned during this launch, not just what I did well or what I didn’t do well. In this episode, I want to help you identify what your next offer is going to be or potentially how to tweak an offer that already exists and make it sell even better.Episode Highlights What It Really Means To Make an Offer Irresistible [0:02:00]  How to Create a Deal Without Losing Money in the Process [0:06:44] Why I Chose To Create a Challenge (And Why You Maybe Shouldn’t) [0:09:43] What’s Really Happening When People Choose Not to Buy From You [0:14:51] One Way to Take Qualitative Data and Turn it Into Quantitative Data [0:21:26] How a Survey Question Took Me By Surprise (And What I Plan to Do About It) [0:32:48] Why It’s Simply Not Enough To Only Ask The Questions [0:38:58] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Learn about creating predictable income and scaling sustainably in online businesses. Explore AI secrets for productivity, wealth-building equations, and strategies for success in the shifting market. Find out how to overcome challenges, grow your business, and increase income with valuable resources and tools.

Today I'm sharing my journey of TikTok growth. I am less than two weeks into a personal challenge I put on myself to hit 10,000 followers on TikTok in less than 30 days. I’m currently at 7,400 followers! There’s no doubt in my mind that I’ll reach 10k.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! You might be surprised to know that this account has nothing to do with business. Honestly, that’s the reason I was so resistant to doing TikTok in the first place. Sometimes, people go viral for all the wrong reasons, and that really sucks. I’ve experienced it myself. But there’s an opportunity here. I’ll talk about some of the mindset shifts I had to go through. Tune in to learn how this applies to you and your business!Episode Highlights TikTok Is a Way to Say Hello How to Really Start Getting Traction on TikTok One Thing That Really Works on TikTok (If You’re Ethically Okay With It) How To Kill Your Ego and Reach The People Who Need You Most Preparing Yourself For The Opinions Of Others And Moving Away From a Teacher’s Mindset An Unexpected Strategy For Growth Walking the Walk Instead Of Talking the Talk The Ultimate Principle Behind Finding What Works For You Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.