Strategy Hour | Online Marketing for Business Growth 942: Growing a Viral National Brand with a $0 Marketing Budget with Lindzi Shanks
Most brands assume going viral takes a big ad budget. But what if you could build national recognition, a cult-like following, and a thriving e-commerce business without spending a single dollar on paid ads? Lindzi Shanks is the co-founder of XO Marshmallow and the world’s first gourmet marshmallow cafe. It’s a wildly fun online brand with flavors as nostalgic as they are delicious. She is an entrepreneur, strategist, and content genius who knows how to make people fall in love with a product, and she did it all with a $0 marketing budget.
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Episode Highlights
- XO Marshmallow’s Rise from $200 in the Bank to a Multi 7-Figure Business [0:01:47]
- Building a Viral Brand Without a Marketing Budget [0:05:27]
- Creating a Shareable Product and Building a Community [0:09:46]
- The Next Chapter: XO Marshmallow’s Plans for Growth [0:23:04]
- Leveraging the Power of Brand Partnerships Over Press [0:30:47]
- What’s Next for XO Marshmallow and How You Can Go Along for the Journey [0:41:44]
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