942: Growing a Viral National Brand with a $0 Marketing Budget with Lindzi Shanks

Most brands assume going viral takes a big ad budget. But what if you could build national recognition, a cult-like following, and a thriving e-commerce business without spending a single dollar on paid ads? Lindzi Shanks is the co-founder of XO Marshmallow and the world’s first gourmet marshmallow cafe. It’s a wildly fun online brand with flavors as nostalgic as they are delicious. She is an entrepreneur, strategist, and content genius who knows how to make people fall in love with a product, and she did it all with a $0 marketing budget. 

Join The Co-op - The Membership for Online Businesses

Connect with Abagail

• Instagram
• All the Links!

Episode Highlights

• XO Marshmallow’s Rise from $200 in the Bank to a Multi 7-Figure Business [0:01:47] 
• Building a Viral Brand Without a Marketing Budget [0:05:27]
• Creating a Shareable Product and Building a Community [0:09:46]
• The Next Chapter: XO Marshmallow’s Plans for Growth [0:23:04]
• Leveraging the Power of Brand Partnerships Over Press [0:30:47]
• What’s Next for XO Marshmallow and How You Can Go Along for the Journey [0:41:44]

Our Sponsor:

• FreshBooks get 70% off for 4 months

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.