I believe storytelling is one of the most powerful tools you have as a marketer. In a recent podcast, I talked about pulling out the kinds of stories that you can use again and again. I want to teach you to write narratives that you can come back to and use in a bunch of different situations.

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These are the stories that are going to help build your brand and make you memorable. We’re talking about creating trust and building an emotional connection with you and your business. This is how you build relationships without having a one-on-one conversation. It’s all about building a foundation: introducing yourself to a colder audience and reminding your warmer audience how you tick.

Episode Highlights

What to Include in Your Origin Story [0:02:34]
How to Tell Your Founder Story [0:05:14]
Where to Tell Your Why Story [0:09:10]
Why Customer Transformation Stories are So Powerful [0:12:27]
Learning to Tell Your Story of Failure [0:17:07]
Telling Your Credibility Story [0:23:36]
Personality-Driven Extras [0:27:32]
What Happens When You Share an Idea That Didn’t Work [0:32:55]

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946: Creator Story Toolkit: Part 1 – The Stories That Build Your Brand + Make You Memorable