Strategy Hour | Online Marketing for Business Growth 965: How to Build a Magnetic Personal Brand on LinkedIn (a.k.a. The Briefcase App) with Jayde I. Powell
Forget everything you thought you knew about LinkedIn. Jayde I. Powell is here to flip the script and blow your mind! A powerhouse creator and the brilliant mind behind standout campaigns for global brands like Netflix, Timberland, and Coca-Cola, you might know her as the vibrant voice behind Creator Tea Talk, or from her refreshingly real, fun, and magnetic presence on LinkedIn, the app she affectionately renamed The Briefcase App.
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During this conversation, she gives us her absolute best insights on how to build a magnetic personal brand, attract dream opportunities, and transform your LinkedIn presence from boring to binge-worthy. Whether you’ve slept on LinkedIn or you’re ready to level up, Jayde’s energy, expertise, and no-BS approach to social media is going to leave you buzzing, inspired, and ready to post. Let’s dive in!
Episode Highlights
- Jayde’s Journey to LinkedIn and the Choices Behind Her Success [0:01:13]
- Secrets to Creating Thumb-Stopping Content [0:11:28]
- The Ratio That’s Fueled Her LinkedIn Creator Career [0:19:40]
- One Unnecessary Thing People Keep Doing Wrong on LinkedIn [0:24:52]
- Where LinkedIn Has Surprised Jayde the Most [0:35:19]
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