Strategy Hour | Online Marketing for Business Growth 963: Behind Gymshark’s 1.5M to 20M Follower Explosion: A Masterclass in Community Growth with Marketing Mastermind Elfried Samba
What if your brand could build the kind of fiercely loyal community that turned Gymshark into a billion-pound business? Today, I’m talking with Elfried Samba, the marketing mastermind behind Gymshark’s rise from 1.5 million to over 20 million followers. He is the CEO and Co-Founder of Butterfly Effect, the go-to agency behind powerhouse campaigns for Netflix, Bumble, McDonald’s, Square, and so many more. With a proven track record for turning passive audiences into highly engaged communities, Elfried knows exactly how to leverage community-driven marketing for explosive growth.
In this episode, he’s sharing the exact strategies he used to scale Gymshark’s global community and breaks them down in a super actionable way so that you can apply them immediately to your brand, or even your personal brand, no matter your brand’s size or budget. Whether you’re just starting out or looking to deepen your audience relationships, Elfried’s advice is super pure gold. Buckle up, you’re about to get a front row seat to how a billion-pound companies build community from the inside out. I hope you’re paying attention!
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Episode Highlights
- Building Gymshark: Online Social Community Then Versus Now [0:02:07]
- The Secrets That Helped Gymshark Scale Without The Budget of a Bigger Brand. [0:10:56]
- What’s Truly Behind Community-Led Growth in Every Industry. [0:18:43]
- Why You Shouldn’t Always Give The People What They Want. [0:25:30]
- A Totally Different Approach to Your Personal Brand’s Social Media. [0:38:21]
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