Strategy Hour | Online Marketing for Business Growth 972: The Future of Search: SEO vs LLM Optimization with Sam Dunning
Is traditional SEO dead, or just evolving? If you’re wondering how the rise of large language models (LLMs) like ChatGPT and AI-powered search features is changing the rules, you’re not alone! That’s why I brought in Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast, to help us decode what’s happening and how you can adapt.
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Episode Highlights
- Why SEO Still Matters (But Not for Everyone). [0:05:52]
- How to Stop Falling into the Traffic Trap. [0:09:40]
- The “Money Keyword” Matrix. [0:13:05]
- What AI Search Really Means for You. [0:16:30]
- Harnessing Speed as Your Superpower. [0:27:05]
- Why Resonating with Your Dream Client is Still #1. [0:30:00]
Sam breaks down why SEO isn’t always the right investment (yep, you heard that right), how to prioritize high-intent content, and why speed is your superpower as a small business. Want to demystify the new rules of search, break down how to build a future-proof SEO strategy, and reveal why speed and specificity might be your biggest competitive advantages? Stay tuned!
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