The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project cover image

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Latest episodes

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Jan 7, 2025 • 38min

915: Using AI to Negotiate Brand Deals

November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There’s something about self-advocating to increase your revenue that makes you feel so powerful! And you can leverage AI to help you do it!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights How to Leverage AI to Research a Brand Deal [0:05:24]  How to Interact with AI to Optimize Your Results [0:12:32] Getting Third-Party Perspective Through AI [0:20:45] Mistakes to Avoid When Using AI to Communicate [0:25:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Jan 2, 2025 • 48min

914: Fan Favorite- Design a Business That Can Run Without You

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let’s talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible to create a business model that empowers you to prioritize your goals and can endure your absence if necessary.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Learning How to Seek Support [0:18:23] Dreaming Up a Business That Runs on Its Own [0:30:03] The Absolute First Step You've Got to Take [0:34:40] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Dec 31, 2024 • 43min

913: Fan Favorite- Generate $1k in the Next Two Weeks with my Pre-Sales Method

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how you can strategically use pre-sales in your business to sell more digital products and courses. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights You’re Likely Already Doing Pre-Sales [0:02:22]  What is Pre-Sales and How Can it Benefit You? [0:03:45] A Simple Strategy to Get You Started [0:16:16] Where to Start On the Problem of Pricing [0:23:16] Remove Commitment From Low-Priced Digital Products [0:27:53] The Worst Case Scenario and Why You Should Act Now! [0:32:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Dec 26, 2024 • 33min

912: Fan Favorite- Leveraging Digital Products to Get More Qualified Leads

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how to leverage digital products to get more leads and sales. And we’re talking about how to do this while NOT getting caught in the weeds of flashy marketing strategies. Tuning in, you’ll find out how to attract leads AND get paid in the process.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Why the Profit from Your First Sale Isn’t Everything [0:11:28]  Using a Digital Product to Attract the Right People [0:15:01] Paid Offers Versus Free Lead Magnets [0:21:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Dec 24, 2024 • 48min

911: Fan Favorite- Starting a Business with ZERO Audience

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how I’d start a business TODAY if I had absolutely no existing audience. It’s about showing up and making yourself visible. We’re talking about growing a community of real relationships and emphasizing community over chasing vanity numbers.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights How to Utilize a Digital Product to Convert Strangers to Buyers [0:14:11]  How to Build an Audience You Can Sell to in 2024 [0:16:57] Leveraging Digital Products to Build Your Audience [0:22:05] The Best Way to Communicate with Your Followers Directly [0:29:41] The Biggest Mistake that People Are Making [0:33:47] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Dec 19, 2024 • 37min

910: My Plans and Predictions for 2025

This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisions to set me up for the year and I got tired of feeling like I was failing! So, I just stopped setting goals. Instead, I started to take things one step at a time. But this year feels different. I wanted to use this episode to share more of my plans and my predictions for 2025.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Originally, I wasn’t planning to share my plans for the coming year. Even though it can be tough to know what to share as someone who teaches other business owners to do what I do, I’m sharing this because I know this is going to work. I want to make sure that you have these reminders in front of you. You don’t need to make radical changes to your plans. But these ideas are truly what makes businesses in this industry scale. Episode Highlights How I’ve Added Nearly 10,000 New Subscribers to My Email List in Just 6 Months [0:04:31]  Press and Social Media Magic We Saw in 2024 [0:06:25] The One Thing That Made Me Proudest This Year [0:08:34] Why I’m Doubling Down on My Front-Of-Funnel [0:10:30] Two Ways to Prioritize Growth in 2025 [0:11:25] What I’m Going to Work Hardest on Improving [0:15:14] My Top Predictions for the Industry’s Future [0:18:30] What You Absolutely Have to Do to See Growth in 2025 [0:21:26] The Thing That Your Success Actually Depends On [0:24:44] Why You Can’t Possibly Predict Everything and That’s Okay! [0:26:16] How Digital Product Jumpstart Builds Your Audience and Boosts Conversions [0:28:28] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Dec 17, 2024 • 36min

909: Things You Need to Remember About 2024

As we get ready to close out the year, it’s natural to find ourselves at an inflection point. It’s the time of the year when we think about all the things we've done, all the things we would do differently, and maybe even some things we regretted along the way.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! When I sat down to reflect on the past year, I felt a deep need to remember. To revisit lessons I’d learned before but was reminded of in new, impactful ways this year. These are lessons that aren’t just for me – they’re for all of us. Today, I’m sharing these reminders with you because I believe they can help guide your own journey. They offer a little more ease, a little more grace, and a little more peace of mind. So, as we move forward together in this crazy world, know that you’re not alone. We’re all in it together, figuring it out, one step at a time!Episode Highlights Less is More [0:01:26] The Power of Pre-Selling [0:05:06] Building an Offer Ecosystem and Customer Journey [0:07:32] Why Focusing on One Platform Can Transform Your Visibility [0:11:09] Remember that Selling is Serving [0:13:49] Why AI is Critical for Long-Term Growth [0:19:19] What Giving 100% Really Means [0:22:21] It’s Time To Change Your Mindset [0:25:18] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Dec 12, 2024 • 37min

908: The Make-or-Break Question to Know if You’ll Succeed with Digital Products

What if I told you that success in business does not have to cost you absolutely everything you value? Too many people believe sacrifice is the only path to success, and that belief might be exactly what’s holding you back. Today, I unpack the one question that will determine whether you’ll successfully transition to a full-time living with digital products without sacrificing your life along the way. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights The One Non-Negotiable Question You Have to Sit With [0:00:50]  What Truly Changes When You Realize What You Don’t Have to Sacrifice [0:07:32] Aligning with Your Values by Identifying What is Truly Important [0:09:59] Changing Your Limiting Beliefs to Make the Mindset Shift [0:15:40] What it Looks Like to Find Balance [0:19:39] Why You Absolutely Have to Build a Business in Alignment with Who You Are [0:24:05] How I Made the Move to a Product-Based Business [0:26:15] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Dec 10, 2024 • 43min

907: The Funnel Strategy That Ended My Live Launch Burnout

If there’s one thing I’ve learned in 2024, it’s the game-changing power of focusing on one well-built funnel that works. In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert, plus the strategies that make this process seamless and effective!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! You’ll also get a sneak peek into my funnel plans for 2025, including my return to paid advertising and the surprising power of strategic downsells. Whether you’re just getting started or ready to refine your systems, this episode will help you leverage the best of live launching and automated funnels for a sustainable long-term growth strategy. Ready to transform your business? Tune in now to get the full scoop!Episode Highlights Why You Need Both Live Launches & Automated Funnels [0:00:29] Use Your Live Launch To Build Your Funnel [0:13:43] How to Get Leads on Autopilot [0:23:48] My Strategy for 2025 [0:28:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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Dec 5, 2024 • 34min

906: Went Dark on Social Media? Here’s How to Rebuild Momentum and Come Back with Confidence

Have you ever gone completely dark on social? Whether it was because life got away from you, you felt uninspired, or you just needed a break, I want you to know that I get it! I have been there too. The past couple of months have been crazy for me as I’ve recovered from surgery, dealt with my dad’s stroke, and moved him to assisted living. I’ve barely been showing up online. But here’s the thing: coming back doesn’t have to feel impossible, and it doesn’t mean that you have to start from scratch. When you choose to walk away for a period of time, you don’t need to feel pressure to announce your departure or even announce that you’re coming back. Most people aren’t even aware that you’ve walked away at all! Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Today, I’m sharing exactly how I would return to social media after a hiatus and how I want to see you do it so that you can show up with confidence, consistency, and authenticity! Without guilt over thinking too! Instead of worrying about what other people think of your social media habits, I want this return to be entirely focused on you and how you’re building a new routine to help you show up consistently. My goal for this episode is to see you move forward, build momentum, and help you rediscover why you were online in the first place. Episode Highlights How to Enjoy the Work You’re Doing on Social Media [0:06:15]  Making Your Content Feel Authentic [0:12:58] Caring Versus Self-Sacrificing [0:16:03] How to Prioritize Your Life Over Your Work [0:20:11] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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