Social Media Marketing Podcast Social Care: The Path to Happier Customers and Increased Sales
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Feb 27, 2025 Join Brooke Sellas, Founder and CEO of B Squared Media, as she unveils the power of social care in transforming customer experiences. Discover how businesses can enhance engagement through proactive social listening and the innovative use of AI tools. Brooke emphasizes the need for genuine interactions over superficial content, explaining her 'care method' to foster loyalty. She also discusses navigating the complexities of ownership in social care roles within organizations, highlighting the impact of community and feedback on successful marketing strategies.
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Why Social Care Matters
- Prioritize social care to drive business growth and improve customer relationships.
- Social care increases customer loyalty and turns potential customers into actual customers.
Social Care vs. Moderation
- Social care manages relationships, while social media moderation manages content.
- Social care proactively finds conversations through social listening, unlike reactive moderation.
Focus on Conversations
- Treat social media like a telephone, not a megaphone, by focusing on conversations.
- Turn passive followers into active fans by talking with your audience, not at them.
