Social Media Marketing Podcast 6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets
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Feb 6, 2025 
Adley Kinsman, a viral video strategist and creator of the Billion View Formula, shares insights on what makes content go viral. She discusses her transformation from a struggling artist to a video sensation during the pandemic, emphasizing storytelling. Adley unveils her six-step formula for creating engaging videos that elicit emotional responses and keeps viewers hooked. She also explains the importance of suspense in content creation and offers strategies for marketers to elevate their video impact, helping brands stand out in a crowded digital landscape.
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Chickens in a Bathtub
- Adley Kinsman's video career started unexpectedly during COVID.
- Posting a video of chickens in a bathtub gained her 100,000 followers and 19 million views in 24 hours.
Why Organic Viral Videos?
- Create organic viral videos to increase brand awareness and leads.
- More views mean more potential customers, even if the viewer isn't your target audience.
The Combo Method
- Aim for 90% retention in the first six seconds of your video using the "combo method."
- Combine two unexpected elements to create an emotional response and a curiosity gap.