Social Media Marketing Podcast How We're Pivoting Our Marketing: Behind the Scenes
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Feb 1, 2025 
Dan Sanchez, Senior AI marketing strategist at Social Media Examiner, shares his insights on adapting to the evolving marketing landscape alongside Michael Stelzner. They discuss overcoming challenges posed by shifting social algorithms and email deliverability issues. The conversation highlights innovative strategies like short-form video content, humor-infused marketing, and the use of AI-driven chatbots. They also explore revitalizing engagement through creative content and the importance of collaboration between marketing and sales teams.
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Shifting Social Algorithms
- Social media feeds now prioritize interest-based content over the social graph.
- This makes it harder for marketers to reach their existing followers, as reach is determined by algorithmic interest.
Short-Form Video Demands
- Short-form videos are now essential, but require significant creative effort.
- Simply posting clips isn't enough; marketers must invest time in producing engaging shorts.
Promotional Content Suppression
- Social media algorithms suppress promotional content, even after extensive top-of-funnel engagement.
- This makes it challenging to see a return on investment for content marketing efforts.