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Social Media Marketing Podcast
How We're Pivoting Our Marketing: Behind the Scenes
Feb 1, 2025
Dan Sanchez, Senior AI marketing strategist at Social Media Examiner, shares his insights on adapting to the evolving marketing landscape alongside Michael Stelzner. They discuss overcoming challenges posed by shifting social algorithms and email deliverability issues. The conversation highlights innovative strategies like short-form video content, humor-infused marketing, and the use of AI-driven chatbots. They also explore revitalizing engagement through creative content and the importance of collaboration between marketing and sales teams.
50:52
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Quick takeaways
- Marketers must adapt to algorithm shifts prioritizing broad, interest-based content over organic engagement, challenging their traditional audience connection methods.
- The rise of short-form video content demands marketers to invest more creativity and effort in crafting standout videos amidst growing competition.
Deep dives
Challenges Facing Marketers in 2025
Marketers are increasingly feeling the impact of significant changes in the industry, particularly with algorithmic shifts that limit their reach. Previously successful strategies involving organic engagement are now falling short as interest-based algorithms prioritize content that appeals to broader audiences, rather than established followers. As platforms like TikTok revolutionize the way content is consumed, traditional methods of audience engagement are becoming less relevant. The result is that marketers are struggling to connect with their intended audiences, leading to widespread concern about the sustainability of their roles and tactics in the future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode