How We're Pivoting Our Marketing: Behind the Scenes
Social Media Marketing Podcast
Navigating the New Marketing Landscape
This chapter delves into the complexities of modern social media marketing, addressing the impact of shifting algorithms and the significance of short-form video content. It highlights the challenges of email deliverability and the need for strategic adaptations in light of evolving AI technologies and increased competition. The hosts also discuss their recent marketing initiatives, including the incorporation of paid advertising and the importance of balancing paid, owned, and earned media.
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