Social Media Marketing Podcast Using Neuro-Linguistic Programming for More Influence and Sales
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Feb 20, 2025 Nikki Rausch, author of "Buying Signals" and founder of Sales Maven, dives into the power of neuro-linguistic programming (NLP) for enhancing marketing and sales strategies. She reveals how language shapes effective marketing messages and shares personal stories emphasizing the importance of rapport-building. Nikki discusses the contrasting 'toward' and 'away from' motivations, particularly in the context of AI, urging marketers to adapt their strategies. Tune in for insights on storytelling and understanding client motivations to drive success.
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Nikki's Career Journey
- Nikki Rausch's journey began with a college project leading to a sales job in technology.
- She transitioned from selling flat panel displays to national sales manager, then to manufacturing, where she discovered NLP.
NLP for Marketers
- Neuro-linguistic programming (NLP) helps marketers influence their audience's actions.
- It enables the creation of compelling content that resonates with the target audience.
NLP Definition
- NLP encompasses neurology (brain processing), linguistics (language), and programming (habits/patterns).
- Words carry meaning, influencing actions, and understanding this helps create persuasive messaging.
