Social Media Marketing Podcast Marketing Strategy Framework: How to Get More Leads & Sales in 2025
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Dec 26, 2024 Emily Hirsh, a digital marketing strategist and founder of Embodied Marketing, shares her expertise on building effective marketing strategies. She discusses a proven 3-step framework focused on audience building, lead generation, and conversion to help businesses thrive in 2025. Emily emphasizes the importance of using customer-friendly language and AI tools for personalized engagement. She also covers strategies for creating valuable content and building trust, which are essential for turning leads into loyal clients.
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Define Your Core Outcome
- Define your core outcome in one clear sentence using your ideal customer's language.
- This becomes the driving force of your marketing strategy and copy.
Casual Conversation Outcome
- Identify the core outcome your business solves for customers.
- Describe it simply, using your ideal customer's language, as if in a casual conversation.
Customer Language
- To understand your ideal customer's language, talk to them directly.
- Use surveys or social media groups to ask open-ended questions about their struggles and desires.