Social Media Marketing Podcast How to Create Persuasive Video Ads That Convert
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Nov 28, 2024 In this engaging discussion, Kevin Anson, a video ad strategist and the founder of Ads of Fire, shares his wealth of experience with over 10,000 videos produced. He delves into the psychology behind crafting persuasive video ads that convert. Kevin emphasizes the importance of understanding audience pain points and using effective hooks to capture attention. He advocates for DIY video ads using smartphones, offers tips to overcome camera fears, and explains the power of pattern interrupts to enhance viewer engagement. Plus, he highlights strategies for addressing objections and proving value in advertising.
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Kevin Anson's Start in Video Ads
- Kevin Anson got his start in video ads by working with Russell Brunson on his YouTube channel, Funnel Hacker TV.
- After editing 100 episodes, he transitioned to creating video ads for ClickFunnels and learned the key elements of persuasive video ads through trial and error.
Organic vs. Paid Video
- Organic content has a longer shelf life and is discoverable over time.
- Paid video ads deliver faster results and allow for quicker testing of offers and targeting new audiences.
Addressing Pains, Desires, and Objections
- Address the target audience's pains and desires when crafting video ads.
- Also address potential objections they might have about the product or service.