Social Media Marketing Podcast How to Use LinkedIn Newsletters: A Guide for Businesses
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Jan 9, 2025 Judi Fox, a LinkedIn strategist and creator of the LinkedIn Newsletter Accelerator course, dives into the world of LinkedIn newsletters. She reveals how to gain hundreds of thousands of subscribers and why these newsletters are currently outperforming traditional email marketing. Highlighting content creation and engagement strategies, Judi emphasizes the importance of networking and cross-platform promotion. She also shares a compelling case study, offering insights on tailored content and effective promotional techniques that can turn newsletters into powerful lead generation tools.
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Using LinkedIn Newsletters for Business Growth
- Consider using LinkedIn newsletters to reach a wider audience and grow your business.
- Leverage LinkedIn's built-in subscriber list and established audience of newsletter readers.
LinkedIn Newsletter Format and Distribution
- LinkedIn newsletters are a hybrid of email newsletters and blog posts, published as LinkedIn articles.
- These articles are distributed via email, LinkedIn feeds, and notifications, giving content three pushes.
Choosing Between Personal and Company Page Newsletters
- Choose between personal and company page newsletters based on team involvement and content frequency.
- Company pages suit frequent publishing, while personal profiles offer better audience segmentation.