Social Media Marketing Podcast
How to Use LinkedIn Newsletters: A Guide for Businesses
Jan 9, 2025
Judi Fox, a LinkedIn strategist and creator of the LinkedIn Newsletter Accelerator course, dives into the world of LinkedIn newsletters. She reveals how to gain hundreds of thousands of subscribers and why these newsletters are currently outperforming traditional email marketing. Highlighting content creation and engagement strategies, Judi emphasizes the importance of networking and cross-platform promotion. She also shares a compelling case study, offering insights on tailored content and effective promotional techniques that can turn newsletters into powerful lead generation tools.
44:50
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Quick takeaways
- LinkedIn newsletters offer marketers immediate access to a built-in subscriber base, facilitating rapid growth and audience engagement from existing connections.
- The hybrid format of LinkedIn newsletters enhances content visibility and interaction, allowing for richer engagement through multimedia integration and strategic call-to-action placement.
Deep dives
The Power of LinkedIn Newsletters
LinkedIn newsletters provide marketers with a significant advantage by granting immediate access to a built-in subscriber list upon launch. Rather than starting from scratch, marketers can request subscribers from their existing connections, tapping into a network of potential readers who are already engaged. With over 500,000 newsletter subscribers on LinkedIn and only around 100,000 active newsletters, there remains a large, relatively untapped audience ready to receive new content. This situation allows marketers to position themselves uniquely in a niche market, leveraging LinkedIn's credibility and domain authority to enhance their reach.
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