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Social Media Marketing Podcast

YouTube Updates for 2025: What Marketers Need to Know

Dec 5, 2024
Sean Cannell, founder of Think Media and co-author of YouTube Secrets, dives into the latest YouTube updates crucial for marketers. He discusses the rising importance of authentic content and its impact on engagement. Cannell explains how to maximize video visibility with YouTube's new features, including Shorts and shopping capabilities. He also emphasizes networking through events and explores strategies for creating engaging content tailored to evolving viewer preferences. Tune in for insider tips on leveraging YouTube for business growth!
48:54

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • YouTube appeals to a wide demographic, including 15% baby boomers, presenting unique opportunities for targeted marketing strategies.
  • The platform's 50-50 ad revenue-sharing model makes it the most lucrative choice for content creators, driving high-quality content production.

Deep dives

The Value of Attending Social Media Marketing World

Attending Social Media Marketing World is highly regarded by marketers for its rich and actionable insights. Participants like Regina Cowett highlight the phenomenal nature of the conference, emphasizing its ability to provide significant value to attendees. Katie Brinkley shares her transformative experience, noting that her attendance radically pivoted her entrepreneurial journey. With positive testimonials from marketers about the knowledge gained and the desire to return, the conference establishes itself as a crucial event for professionals looking to enhance their skills.

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