Social Media Marketing Podcast Anticipation Marketing: Crushing Your Next Launch Without Being Salesy
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Dec 19, 2024 Brenna McGowan, a copywriter and launch strategist, specializes in helping coaches and course creators achieve authentic sales growth. In this conversation, she discusses anticipation marketing and its power to create demand without pushy tactics. Brenna shares her journey from stay-at-home mom to marketing entrepreneur, highlights the importance of buyer belief statements, and explores how storytelling can enhance brand connection. She also outlines a structured plan to build anticipation around product launches, debunking myths and addressing customer concerns along the way.
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Brenna's Marketing Origin Story
- Brenna McGowan, initially a stay-at-home mom, began her marketing career by managing social media for an esthetician in exchange for beauty services.
- A failed launch for a client led her to realize the importance of warming up an audience and developing the concept of anticipation marketing.
The Power of Anticipation
- Anticipation marketing leverages our natural inclination to get excited about future events, creating buy-in before an offer is presented.
- It utilizes the principles of wanting what we can't have and our innate curiosity.
Benefits of Anticipation Marketing
- Employ anticipation marketing to warm up your audience and prepare them for your offer.
- This creates natural urgency and attracts clients proactively, increasing sales and attracting better-fit customers.