Social Media Marketing Podcast
Mastering LinkedIn Video: Attracting the Right Audience
Dec 12, 2024
Sinead Murray, a LinkedIn strategist and founder of Growth Academy, shares her expertise on leveraging LinkedIn video for marketing. She discusses transforming from a marketing assistant to a video content expert, highlighting the engaging power of video on LinkedIn. Sinead breaks down various video formats, emphasizes the effectiveness of live sessions, and provides tips for maximizing video engagement. She also covers practical strategies for creating captivating content that resonates with your target audience.
39:39
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Quick takeaways
- Leveraging LinkedIn video can significantly enhance engagement and attract decision-makers, offering marketers a unique opportunity to reach ideal clients.
- Different video formats, such as live and short-form videos, allow marketers to connect with audiences effectively while maintaining their interest through clear communication.
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Attending Social Media Marketing World is highly recommended by marketers who have experienced its impact firsthand. Regina Cowett praises the event for delivering valuable, actionable information that significantly benefits attendees. Katie Brinkley shares a personal transformation spurred by her attendance, illustrating the extraordinary rewards linked to participation. Rebecca Good emphasizes the quality of presentations and her desire to revisit the event, showcasing the conference's ability to inspire and educate.
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