Social Media Marketing Podcast Mastering LinkedIn Video: Attracting the Right Audience
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Dec 12, 2024 Sinead Murray, a LinkedIn strategist and founder of Growth Academy, shares her expertise on leveraging LinkedIn video for marketing. She discusses transforming from a marketing assistant to a video content expert, highlighting the engaging power of video on LinkedIn. Sinead breaks down various video formats, emphasizes the effectiveness of live sessions, and provides tips for maximizing video engagement. She also covers practical strategies for creating captivating content that resonates with your target audience.
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Shanee's LinkedIn Journey
- Shanee Moret started on LinkedIn after a negative job experience.
- She initially used outbound marketing but found it inefficient.
Early LinkedIn Video Strategy
- Share authentic content, document your journey, and post learnings.
- Focus on topics like gratitude, business, or personal experiences.
Growth Academy Origin
- Shanee's follower count exploded during COVID.
- This led to high demand and the creation of Growth Academy.