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Mastering LinkedIn Video: Attracting the Right Audience

Social Media Marketing Podcast

CHAPTER

Harnessing LinkedIn Video: Strategies and Insights

This chapter explores the capabilities of LinkedIn's video content, outlining its professional applications and various formats, including longer tutorials and short, actionable videos. The speakers emphasize the unique engagement dynamics of LinkedIn compared to other social media platforms and provide tips for maximizing visibility and effectiveness. Additionally, they discuss the nuances of video production and the recent changes in LinkedIn's user interface that prioritize video content.

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