Social Media Marketing Podcast TikTok Updates for 2025: What Marketers Need to Know
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Oct 3, 2024 In this engaging discussion, Keenya Kelly, a video marketing strategist dedicated to empowering female entrepreneurs, dives into the latest TikTok updates. She explains how the platform is transforming with longer video formats and innovative features like TikTok Shop. Keenya emphasizes the importance of live streaming for audience engagement and explores strategies for effective storytelling. She also reveals the potential of affiliate marketing for creators with sizable followings, making TikTok a promising avenue for both sales and community building.
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TikTok's Importance for Businesses
- Businesses should take TikTok seriously, regardless of past hesitations or perceived demographics.
- Politicians are actively using TikTok, proving its value and reach.
TikTok's Evolving Demographics
- TikTok's user base has broadened significantly since 2020, including a growing number of older users.
- This shift is driven by its evolution into a creative entertainment platform rather than just a dancing app.
Business Types Thriving on TikTok
- TikTok benefits businesses selling both products and services, particularly those leveraging live streams.
- The platform heavily promotes live streams, enabling businesses to connect with audiences and sell effectively.