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Social Media Marketing Podcast
TikTok Updates for 2025: What Marketers Need to Know
Oct 3, 2024
Keenya Kelly, an expert in leveraging TikTok for business growth, dives into the platform's exciting updates. She discusses the shift to longer video formats and how marketers can utilize new features for engagement. Kelly highlights the potential of TikTok Shop for e-commerce and converting followers into customers with ease. She also emphasizes the importance of live streaming and storytelling through image-based content. Finally, she reveals strategies for affiliate marketing success, inviting listeners to harness TikTok's evolving landscape.
41:08
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Quick takeaways
- Businesses leveraging TikTok's new features, such as the TikTok Shop and enhanced messaging, can significantly enhance customer engagement and sales opportunities.
- Marketers need to adapt their strategies for longer video formats to engage audiences more deeply while creatively utilizing existing content across platforms.
Deep dives
The Importance of Embracing TikTok for Business
Businesses that have previously dismissed TikTok as merely a platform for entertainment are missing out on significant opportunities. Many entrepreneurs have seen substantial growth after fully engaging with TikTok, particularly those who have used it consistently over the last few years. As the demographics on TikTok have expanded, with a marked increase in users over 21, it has evolved into a space for creative content that transcends its early reputation. Now is the time for businesses to leverage this transformation and utilize TikTok as a powerful marketing tool.
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