Social Media Marketing Podcast
TikTok Updates for 2025: What Marketers Need to Know
Oct 3, 2024
In this engaging discussion, Keenya Kelly, a video marketing strategist dedicated to empowering female entrepreneurs, dives into the latest TikTok updates. She explains how the platform is transforming with longer video formats and innovative features like TikTok Shop. Keenya emphasizes the importance of live streaming for audience engagement and explores strategies for effective storytelling. She also reveals the potential of affiliate marketing for creators with sizable followings, making TikTok a promising avenue for both sales and community building.
41:08
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Quick takeaways
- Businesses leveraging TikTok's new features, such as the TikTok Shop and enhanced messaging, can significantly enhance customer engagement and sales opportunities.
- Marketers need to adapt their strategies for longer video formats to engage audiences more deeply while creatively utilizing existing content across platforms.
Deep dives
The Importance of Embracing TikTok for Business
Businesses that have previously dismissed TikTok as merely a platform for entertainment are missing out on significant opportunities. Many entrepreneurs have seen substantial growth after fully engaging with TikTok, particularly those who have used it consistently over the last few years. As the demographics on TikTok have expanded, with a marked increase in users over 21, it has evolved into a space for creative content that transcends its early reputation. Now is the time for businesses to leverage this transformation and utilize TikTok as a powerful marketing tool.
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