In this engaging discussion, Keenya Kelly, a video marketing strategist dedicated to empowering female entrepreneurs, dives into the latest TikTok updates. She explains how the platform is transforming with longer video formats and innovative features like TikTok Shop. Keenya emphasizes the importance of live streaming for audience engagement and explores strategies for effective storytelling. She also reveals the potential of affiliate marketing for creators with sizable followings, making TikTok a promising avenue for both sales and community building.

In this engaging discussion, Keenya Kelly, a content strategist and social media expert with over 500,000 TikTok followers, shares her journey from network marketing to becoming a top-tier brand builder. She emphasizes the importance of platform diversification and transforming viral content into real conversions. Keenya also addresses the risks of burnout in content creation and offers practical strategies for overcoming it, while advocating for an entrepreneurial mindset. Her insights are valuable for anyone looking to thrive in the ever-evolving digital landscape.