Social Media Marketing Talk Show TikTok Updates: Retargeting, Hashtag Limits, and More
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Sep 8, 2025 Keenya Kelly, a TikTok and Instagram Reels expert and host of the If You Create It podcast, shares her insights on the latest TikTok updates. She discusses the expansion of TikTok's affiliate program, allowing creators to partner with local businesses. The conversation touches on new retargeting features and hashtag limits, exploring how these changes could reshape marketing strategies. Keenya also highlights opportunities for coaches to leverage the platform and promotes a forthcoming marketing conference.
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Conference Move Motivated By Disneyland
- Jerry mentions Social Media Marketing World's move to Anaheim partly to be near Disneyland and improve attendee experience.
- He highlights walking to Disneyland as a way to build relationships after the event.
Retarget Visitors Who Stay 10 Seconds
- Use TikTok retargeting to re-engage visitors who spend at least 10 seconds on your site from an ad.
- Create follow-up ads to capture users who showed initial interest on TikTok before they fade away.
Five-Hashtag Test Forces Intentional Tags
- TikTok is testing a strict five-hashtag limit which forces intentional tagging.
- Focus on targeted, locality or niche hashtags to reach the exact audience you want.