How to Learn, Adapt, and Build a Lasting Business on Social Media with Keenya Kelly
Mar 31, 2025
auto_awesome
In this engaging discussion, Keenya Kelly, a content strategist and social media expert with over 500,000 TikTok followers, shares her journey from network marketing to becoming a top-tier brand builder. She emphasizes the importance of platform diversification and transforming viral content into real conversions. Keenya also addresses the risks of burnout in content creation and offers practical strategies for overcoming it, while advocating for an entrepreneurial mindset. Her insights are valuable for anyone looking to thrive in the ever-evolving digital landscape.
Storytelling is a powerful tool for brands to create deeper connections with audiences by sharing authentic personal experiences.
Diversifying content across multiple platforms like Instagram and email is essential for mitigating risks and maintaining audience engagement.
Avoiding burnout through personal time management and engaging in non-work activities is crucial for sustaining creativity and mental health.
Deep dives
The Power of Storytelling on Social Media
Storytelling is essential for building connections and driving business growth on social media. Creators are encouraged to leverage their personal narratives to relate to their audience, turning storytelling into a strategic tool for branding. By sharing authentic experiences, businesses can foster deeper relationships with their community, making themselves more relatable and trustworthy. Engaging narratives not only capture attention but also convert casual viewers into loyal customers.
Diversification Across Platforms
Diversifying online presence is crucial for mitigating risks, especially with the uncertainty surrounding platforms like TikTok. Creators should distribute their content across multiple platforms, including Instagram, Facebook, and email marketing, to establish control over their audience. This enables them to continue engaging with followers even if one platform faces restrictions or changes. Building a robust email list and utilizing various social media channels equips creators to adapt to shifting trends and maintain visibility.
The Importance of Engagement Metrics
Engagement metrics are vital for understanding audience interactions and optimizing content strategies. Creators must focus on how well their audience engages with posts, as these metrics are heavily prioritized by platforms for algorithm success. By encouraging interactions, such as comments and shares, creators can ensure their content reaches a wider audience. This, in turn, boosts visibility and fosters a thriving online community.
Balancing Creation and Personal Well-Being
Avoiding burnout is essential for content creators who juggle multiple responsibilities and platforms. It is important to carve out personal time and establish boundaries between work and relaxation to maintain mental health. Journaling and reflecting on daily successes can cultivate a positive mindset and boost morale. Engaging in activities outside of content creation, such as socializing or hobbies, can revitalize energy and foster creativity.
Investing in Growth and Mentorship
Creators should view mentorship and professional development as crucial investments in their growth. Collaborating with experienced mentors can provide valuable insights and shortcuts to navigating the complexities of building a brand. By seeking guidance, creators have the opportunity to learn best practices, avoid common pitfalls, and enhance their marketability. This strategic approach to personal and professional growth can pave the way for long-term success in the ever-evolving digital landscape.
"You have to give yourself permission to be terrible at being a business owner when you start." — Keenya Kelly
In a world where social media platforms change by the week, how do you stay visible, build a loyal audience, and run a profitable business?
Keenya Kelly has done just that—amassing over 500,000 TikTok followers and building a thriving brand across multiple platforms.
In this episode of The Storytelling Lab, she sits down with Rain to talk about the reality behind going viral, how to grow your email list through short-form content, and how to avoid the burnout so many creators face.
They discuss strategies for platform diversification, how creators can start thinking like entrepreneurs, and what it really takes to build long-term success online. Keenya also opens up about her journey from network marketing to becoming a top-tier content strategist—and why personal growth is essential to brand growth.
Whether you’re just starting out or ready to scale, this episode is packed with real talk and real tactics to help you thrive in the ever-changing digital world.
In this episode, you will learn to:
Master the art and science of platform diversification by building a brand across multiple channels and driving audiences to your owned assets like email and SMS.
Unlock the key to lasting success as a creator by adopting an entrepreneurial mindset and investing in your business skills.
Discover the simple strategy to turn viral content into conversions using Keenya’s “sandwich method” of strategic content stacking.
Build a team that supports your vision and reduces burnout so you can stay creative and consistent.
Create a content funnel that nurtures and converts by focusing on opt-ins, micro-offers, and community building.