
The Storytelling Lab
The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

12 snips
Jun 2, 2025 • 57min
The Key to Building a Creative Career That Actually Lasts with Stewart Cohen
Stewart Cohen, a seasoned director and visual storyteller, shares his insights on crafting a lasting creative career while maintaining artistic integrity. He emphasizes the importance of trust and collaboration in client relationships, revealing how personal projects can fuel professional growth. Stewart discusses the art of making non-actors comfortable on camera to achieve genuine performances. His curiosity and passion for storytelling not only enhance his creativity but also highlight why enjoying the process can lead to smarter business decisions.

14 snips
May 26, 2025 • 1h 7min
Joseph Campbell’s Legacy of Myth and Why It Still Matters with John Bucher
John Bucher, President of the Joseph Campbell Foundation, is a leading voice in mythology. He discusses how ancient myths shape modern stories and our identities. Bucher reflects on his journey from Texas to a global thought leader, emphasizing the transformative power of personal narratives. They dive into the relevance of Campbell's theories, explore how stories evolve, and warn against the pitfalls of living out a 'Hollywood version' of life. The conversation also touches on the tension between humanity and AI in storytelling.

22 snips
May 19, 2025 • 27min
Nancy Duarte's Sparkline: The Secret Structure Behind Every Great Speech
Uncover the secrets of powerful speeches through the Sparkline framework, which contrasts current reality with future aspirations. Discover how this structure resonates deeply, echoing the Hero’s Journey and triggering emotional engagement. Learn to avoid common pitfalls in presentations by balancing tension with transformation. Delve into storytelling analysis with Steve Jobs’s iconic 2007 iPhone launch as a prime example. Whether crafting a pitch, speech, or social media post, this insight promises to transform your communication skills.

May 12, 2025 • 1h 1min
How to Build Resilience and Rewrite Your Story with Nina Sossamon-Pogue
“It’s okay to not be okay. It’s just not okay to stay that way.” — Nina Sossamon-PogueWhat do you do when life knocks you flat? Former U.S. gymnast turned Emmy-winning journalist, tech exec, and resilience coach Nina Sossamon-Pogue has fallen—and learned how to get back up more times than she can count. In this episode of The Storytelling Lab, Rain sits down with Nina to explore how we build personal resilience, reframe failure, and use storytelling to take control of our lives when everything feels out of control.They dig into Nina’s practical “T.H.I.S.” framework, which helps people process failure, navigate identity loss, and shift the narrative they’re stuck in. This conversation blends the science of mindset with the art of storytelling to help high achievers—and anyone in a “now what?” moment—redefine success and take back authorship of their lives. If you’ve ever felt lost in the messy middle of your story, this one’s for you.In this episode, you will learn to:Zoom out on your life story using Nina’s “lifetime timeline” exercise to shift from tunnel vision to long-term perspective.Assess and strengthen your support system by identifying who’s helping and who’s hurting in your current chapter.Isolate the moment to reduce anxiety and take meaningful action in the present, rather than spinning in regret or fear.Reframe the stories you tell yourself to stop self-sabotaging with catastrophizing and overgeneralizing thoughts.Move through “Now What?” moments with intention by defining your next chapter based on who you want to become—not just what’s happened to you. Hosted on Acast. See acast.com/privacy for more information.

20 snips
May 5, 2025 • 1h 11min
Fiction Storytelling as a Form of Self-Discovery with Nathan Baugh
Nathan Baugh, a storyteller and creator of World Builders, discusses the transformative power of fiction as a form of self-discovery. He argues that fiction offers more than just entertainment; it fosters empathy and resilience. Nathan shares his journey from a corporate career to writing, tackling the challenge of balancing passion with financial stability. The conversation also touches on the impact of AI on storytelling and the need for human connection in creative processes. Dive into how fiction can be a vital tool for personal growth!

17 snips
Apr 21, 2025 • 56min
Psychedelics, Creativity, and the Future of Work in the Age of AI with Paul F. Austin
"The drugs we've accepted in society—alcohol, nicotine, caffeine—were chosen for productivity, not well-being." — Paul AustinWhat if the stories we’ve been told about psychedelics were wrong? In this episode, Rain Bennett sits down with Paul Austin, founder of Third Wave and Psychedelic Coaching Institute, to explore how microdosing and intentional psychedelic use are helping people heal, focus, connect, and live more purposeful lives. With a background in education and entrepreneurship, Paul has spent the last decade helping reframe the narrative around substances like psilocybin and LSD—not as dangerous drugs, but as ancient tools being rediscovered for modern growth.They discuss the data behind microdosing, the role of psychedelics in mental health and creativity, and how narrative shifts in culture require patience, education, and empathy. You’ll also learn how this resurgence intersects with storytelling, business innovation, community building, and AI—and why those looking to find their voice, their path, or their tribe might want to look a little deeper. Whether you’re skeptical or curious, this conversation will open your mind to the potential of storytelling on a molecular level.In this episode, you will learn to:Understand how to reshape public perception by aligning your message with your audience’s pain points and using stories that connect rather than confront.Recognize psychedelics not as escapes, but as tools for transformation—especially in emotional, mental, and professional transitions.Explore how microdosing supports clarity, creativity, and behavioral change without overwhelming your daily routine.Challenge cultural narratives through storytelling by reframing long-held beliefs with nuance, data, and empathy.Draw connections between community, consciousness, and creativity, and see how shared experiences (not solo journeys) are driving a new paradigm of wellness and leadership. Hosted on Acast. See acast.com/privacy for more information.

13 snips
Apr 14, 2025 • 1h 21min
Create Impact with Your Documentary through Characters, Culture, and Collaboration
Jennifer Tiexiera, co-director of 'Speak', and her fellow filmmakers explore the art of storytelling. They delve into the collaborative process behind their documentary, showing how teamwork can enhance creative vision. Esther Oyetunji shares her journey as a speaker, emphasizing techniques to inspire audience connection. Ned Phillips discusses capturing cultural narratives in 'The Last Partera', spotlighting the challenges faced over eight years. Together, they highlight the transformative power of storytelling and the importance of nurturing young voices in the industry.

11 snips
Mar 31, 2025 • 1h 4min
How to Learn, Adapt, and Build a Lasting Business on Social Media with Keenya Kelly
In this engaging discussion, Keenya Kelly, a content strategist and social media expert with over 500,000 TikTok followers, shares her journey from network marketing to becoming a top-tier brand builder. She emphasizes the importance of platform diversification and transforming viral content into real conversions. Keenya also addresses the risks of burnout in content creation and offers practical strategies for overcoming it, while advocating for an entrepreneurial mindset. Her insights are valuable for anyone looking to thrive in the ever-evolving digital landscape.

36 snips
Mar 24, 2025 • 15min
The Simple Story Framework That Built Pixar’s Greatest Hits
Discover the simple yet powerful 8-step Story Spine that has shaped classics like Toy Story and Finding Nemo. Explore how this structure, created in an improv class, helps storytellers craft emotionally impactful narratives. Uncover the importance of the inciting incident and climax in engaging audiences, and learn how to apply these principles to your own writing. Delve into iconic films to see how basic frameworks underpin their success, turning storytelling into an art form accessible to everyone.

4 snips
Mar 17, 2025 • 59min
Beyond Followers: Creating a True Community Around Your Brand with Cyndi Zaweski
Cyndi Zaweski, a storytelling expert and journalist turned marketing guru, shares her insights on building an authentic community around your brand. She emphasizes the need for deep connections over mere follower counts, highlighting storytelling as a powerful tool for engagement. Cyndi discusses her journey from burnout to aligning her brand with her passions, offering strategies to create content that resonates emotionally. She also explores effective storytelling techniques on social media, providing practical tips for solopreneurs and artists.