The Storytelling Lab

Explore the intriguing distinction between brand stories and brand narratives. Discover how a unified narrative thread can connect all aspects of your business, from marketing to vision. Learn the vital role of the Chief Storytelling Officer in curating and protecting your brand's narrative. Rain Bennett illustrates his points with captivating metaphors, like Hamilton and the Bible, emphasizing that while stories grab attention, coherent narratives build trust and lasting movements. Uncover how to align your storytelling for long-term brand impact.

Jimi Gibson, a marketing strategist and professional magician, shares insights on weaving storytelling and magic. He emphasizes the importance of authenticity in branding, showing how personal quirks can set you apart. Jimi connects neuroscience to marketing, explaining how elements like curiosity and timing can enhance engagement. He even performs a live magic trick to illustrate his points, revealing how the structure of storytelling mirrors that of magic. This blend of performance and strategy offers fresh perspectives for marketers and creators alike.

In this engaging discussion, Rob Meyers, Managing Director of the creative studio Versus, emphasizes the importance of 'ownable originality' in creating unique content that reflects true identity. He shares insights on cultivating a culture-first organization that empowers creativity and drives passion. Rob explores how brands are shifting towards long-form storytelling and original documentaries, moving beyond traditional marketing approaches. His philosophy champions curiosity over templates, igniting inspiration for anyone looking to transform their storytelling strategy.

Gary Smith, a fine art photographer turned fiction author, discusses how his visual artistry influences his writing. He emphasizes the importance of discipline over inspiration, comparing writing to athletic training. Smith explores the art of emotion in storytelling, linking photographic techniques to vivid scene creation on the page. He shares insights on character development and the use of personal experiences to craft authentic narratives. Additionally, he highlights the fulfilling potential of self-publishing, making it accessible for aspiring writers.

In this engaging discussion, Renee Frojo, a former journalist turned brand storyteller, emphasizes the power of connection over consistency in content marketing. She shares her insights on how meaningful brand narratives can foster deeper audience engagement, helping startups and solopreneurs avoid burnout. Renee introduces her 'story mining' framework for uncovering emotionally resonant stories and highlights the importance of authenticity in messaging. Tune in for valuable tips on mastering storytelling techniques that connect and convert!

“The more narrow we get with our prompts, the deeper and more profound the insights become.” — James WarrenHow do you uncover what your customers and employees really think—without another boring survey?In this episode of The Storytelling Lab, Rain speaks with James Warren, the founder of Share More Stories and creator of SEEQ, a storytelling and insights platform that blends the emotional power of stories with the analytical depth of AI.With a background in brand strategy and corporate leadership, James has pioneered a way to analyze written stories to reveal the underlying emotions, needs, and values of employees, customers, and communities.James shares how emotional mapping, sensory prompts, and narrative-based strategy help organizations tap into deeper truths that conventional analytics miss. Whether you’re a team leader, marketer, or founder, this episode offers powerful insight into how empathy and data can combine to unlock connection and impact at scale.In this episode, you will learn to:Uncover hidden truths by using storytelling as a data collection method for organizational insightBridge the gap between emotional intelligence and analytics by using tech tools like AI and NLP without sacrificing humanityDesign better prompts that help employees and customers recall deeper, more meaningful storiesStrengthen both employee and customer experience (EX and CX) by listening to the emotions that drive behaviorUse stories to create authentic culture alignment across leadership, brand, and communityFor more storytelling tips and tricks,Visit my website rainbennett.com, orFollow me on TikTok @rainbennett.storyellerFollow me on Twitter @rainbennettFollow me on Instagram @rainbennettFollow me on Facebook @thestorytellinglab Subscribe to my Youtube Channel Hosted on Acast. See acast.com/privacy for more information.

Discover the essential role of the Chief Storytelling Officer in today's businesses. This role transcends marketing, impacting leadership and growth across departments. Learn how a CSO ensures brand consistency and engages both internal and external stakeholders with aligned messaging. Insights from industry leaders reveal the importance of crafting a cohesive narrative that enhances brand identity. Tune in for tips on making storytelling a pivotal aspect of your organization!

Discover a simplified three-step storytelling model inspired by Brandon Sanderson: Promise, Progress, and Payoff. This framework cuts through complex narratives, making it easier to engage audiences in any format—be it a novel, brand story, or social media post. The importance of establishing clear expectations early on is emphasized, along with the need for meaningful character development and satisfying endings. Explore relatable examples from classics like The Lion King and modern brands to see how this model keeps audiences emotionally invested.

In this engaging discussion, Erika Arlee and Kristi Ray, the dynamic duo behind Honey Head Films, dive into the journey of creating their debut feature, 'A Song for Imogene.' They explore how to balance artistic integrity with the practical needs of indie filmmaking, emphasizing community engagement and authentic storytelling. The duo shares inspiring insights on navigating obstacles, the essential role of film festivals, and the power of collaboration. They reveal secrets to building a sustainable career while staying true to their values and vision.

Shawn Walchef, owner of Cali BBQ and founder of Cali BBQ Media, shares his journey of transforming his barbecue brand into a media powerhouse. He emphasizes that storytelling can drive business growth, not just be an afterthought. Overcoming the fear of looking foolish, valuing quantity over perfection, and utilizing simple tools like smartphones are key topics. Shawn also provides practical advice on stacking content and maintaining consistency, turning content creation into a seamless part of any business.