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The Storytelling Lab

Latest episodes

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11 snips
Mar 31, 2025 • 1h 4min

How to Learn, Adapt, and Build a Lasting Business on Social Media with Keenya Kelly

In this engaging discussion, Keenya Kelly, a content strategist and social media expert with over 500,000 TikTok followers, shares her journey from network marketing to becoming a top-tier brand builder. She emphasizes the importance of platform diversification and transforming viral content into real conversions. Keenya also addresses the risks of burnout in content creation and offers practical strategies for overcoming it, while advocating for an entrepreneurial mindset. Her insights are valuable for anyone looking to thrive in the ever-evolving digital landscape.
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27 snips
Mar 24, 2025 • 15min

The Simple Story Framework That Built Pixar’s Greatest Hits

Discover the simple yet powerful 8-step Story Spine that has shaped classics like Toy Story and Finding Nemo. Explore how this structure, created in an improv class, helps storytellers craft emotionally impactful narratives. Uncover the importance of the inciting incident and climax in engaging audiences, and learn how to apply these principles to your own writing. Delve into iconic films to see how basic frameworks underpin their success, turning storytelling into an art form accessible to everyone.
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4 snips
Mar 17, 2025 • 59min

Beyond Followers: Creating a True Community Around Your Brand with Cyndi Zaweski

Cyndi Zaweski, a storytelling expert and journalist turned marketing guru, shares her insights on building an authentic community around your brand. She emphasizes the need for deep connections over mere follower counts, highlighting storytelling as a powerful tool for engagement. Cyndi discusses her journey from burnout to aligning her brand with her passions, offering strategies to create content that resonates emotionally. She also explores effective storytelling techniques on social media, providing practical tips for solopreneurs and artists.
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13 snips
Mar 10, 2025 • 17min

Two Simple Words from South Park's Creators to Improve Your Storytelling

Discover the storytelling secrets of South Park's creators! Uncover the 'But, Therefore' model that ensures your story events are tightly linked for maximum engagement. Learn to avoid the common 'And then...' trap and create compelling narratives with clear cause-and-effect connections. With examples from popular films and personal stories, you’ll be inspired to reshape your storytelling craft. Dive into techniques that captivate your audience and keep them on the edge of their seats!
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20 snips
Mar 3, 2025 • 1h 10min

How to Turn Your Pain into Purpose By Sharing Your Story with J.R. Martinez

J.R. Martinez, a best-selling author, keynote speaker, and actor, shares his powerful journey of resilience after a military injury. He emphasizes the importance of embracing vulnerability and the profound impact of storytelling for emotional healing. Martinez highlights how personal challenges can become opportunities for growth, drawing on experiences from his life. With insights on mindfulness and the significance of human connection, he inspires listeners to turn their pain into purpose through shared narratives.
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14 snips
Feb 24, 2025 • 18min

Kurt Vonnegut's Simple Theory of the Eight Shapes of Storytelling

Kurt Vonnegut, a legendary author known for his innovative storytelling, shares his famous "Eight Shapes of Stories" theory, revealing how narrative structures mirror real-life experiences. He discusses the emotional arcs that resonate with audiences, emphasizing the balance of fortune and misfortune in storytelling. Listeners learn how these shapes can help navigate personal challenges and appreciate their own life stories. The conversation dives into the impact of storytelling on various fields, including marketing and the evolving role of AI in analyzing narratives.
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21 snips
Feb 17, 2025 • 58min

The Art of Crafting Simple and Authentic Stories Using Limited Resources with Rodes Phire

Rodes Phire, an independent filmmaker and wellness coach known for her acclaimed film Farewelling, shares her insights on crafting impactful stories with limited resources. She discusses the power of simplicity and authenticity in filmmaking, emphasizing the emotional connections that elevate narratives. Rodes also reflects on the unique challenges of balancing multiple roles, how real-life experiences shape creative storytelling, and the evolving landscape of indie filmmaking in the age of technology. Her passion for genuine storytelling inspires aspiring creators everywhere.
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17 snips
Feb 10, 2025 • 25min

The 6 Emotional Story Shapes that Science Found Resonate with Audiences Most

Dive into the magic of emotional storytelling as the host examines six resonant arcs discovered through AI research. Explore how classic narratives like 'Cinderella' and 'Great Expectations' captivate audiences with their rise-fall dynamics. Learn to leverage these emotional shapes to enhance your own storytelling, making it more impactful and relatable. With personal anecdotes and examples from iconic films, discover how to forge deeper connections with your audience while crafting unforgettable narratives.
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6 snips
Dec 23, 2024 • 26min

Top 3 Screenwriting Lessons Learned from My First 3 Screenplays

Explore the journey of a screenwriter as he shares lessons from crafting his first three screenplays. Discover the power of daily writing to boost creativity and confidence. Learn how to effectively transform real-life stories into captivating narratives. Delve into the intricacies of character development and the balance between truth and creativity. Uncover unique strategies to overcome creative blocks and enhance productivity with manageable writing increments.
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20 snips
Dec 16, 2024 • 53min

Content Creation Secrets: How I Grew to One Million TikTok Followers with David Griffiths

David Griffiths, a successful TikTok content creator and musician with over a million followers, shares his journey of finding authentic storytelling. He discusses the power of being true to yourself and how mentorship shaped his creative path. David emphasizes the importance of consistency in engaging audiences and adapting to the ever-changing social media landscape. He also celebrates the impact of gratitude and personal growth while honoring the legacy of his father's influence on his career.

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