The Storytelling Lab How Personal Stories Build Public Trust in Just 7 Minutes with Aaron Calafato
Nov 17, 2025
Aaron Calafato, a narrative strategist and creator of Seven Minute Stories, is the guest. He shares how personal storytelling can build trust, emphasizing authenticity over self-indulgence. Aaron explains his unique seven-minute story format and the significance of connecting with audiences through genuine narratives. The discussion highlights the balance between art and business, and he encourages avoiding the 'be cool' trap in storytelling. With humor and heart, Aaron reveals how personal tales can unlock professional growth and lasting brand equity.
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Episode notes
Storytelling Connects Self And Career
- Aaron frames storytelling as a way to identify, understand, and stay connected to yourself.
- He says personal storytelling can be leveraged professionally to build trust and career opportunities.
Radio And Family Sparked His Craft
- Aaron grew up loving radio storytellers like Gene Shepard and learned voice-driven narrative early.
- He credits family dinner-table storytelling for shaping his oral tradition and craft.
Check Intentions Before You Share
- Check your intention before you publish: serve the listener, not your ego.
- Use personal experience as the vehicle to reveal a universal truth, not to self-promote.
