Aaron Calafato

Aaron Calafato, a narrative strategist and creator of Seven Minute Stories, is the guest. He shares how personal storytelling can build trust, emphasizing authenticity over self-indulgence. Aaron explains his unique seven-minute story format and the significance of connecting with audiences through genuine narratives. The discussion highlights the balance between art and business, and he encourages avoiding the 'be cool' trap in storytelling. With humor and heart, Aaron reveals how personal tales can unlock professional growth and lasting brand equity.