Social Media Marketing Podcast Instagram Updates for 2025: What Marketers Need to Know
22 snips
Oct 17, 2024 Chelsea Peitz, an expert in social media for service industry professionals and author of "What to Post," shares her insights on Instagram's latest updates and how they can revolutionize marketing. She discusses exciting new features like the comments sticker for stories, enhanced carousel posts, and product tagging improvements. Chelsea also dives into the potential of Instagram's broadcast channels, upgraded Reels editing tools, and AI collaboration options, all aimed at boosting engagement and sales for brands!
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Instagram for Marketers
- 90% of Instagram accounts follow businesses, and 70% discover products there.
- Instagram ads drive website visits and purchases, making it valuable for marketers.
Comments on Stories
- Use Instagram story comments for instant feedback.
- Test ideas, showcase products, and engage your audience.
Reveal Sticker Strategy
- Employ the 'reveal' sticker to tease product launches, giveaways, or lead magnets.
- Users must direct message to reveal the content, enabling ManyChat integrations.