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Social Media Marketing Podcast
Instagram Updates for 2025: What Marketers Need to Know
Oct 17, 2024
Chelsea Peitz, an expert in social media for service industry professionals and author of "What to Post," shares her insights on Instagram's latest updates and how they can revolutionize marketing. She discusses exciting new features like the comments sticker for stories, enhanced carousel posts, and product tagging improvements. Chelsea also dives into the potential of Instagram's broadcast channels, upgraded Reels editing tools, and AI collaboration options, all aimed at boosting engagement and sales for brands!
46:03
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Quick takeaways
- Instagram is a crucial platform for marketers as 90% of users follow businesses, enhancing engagement and lead generation.
- The enhanced Stories feature with new commenting options allows marketers to facilitate public discussions and gather immediate feedback.
Deep dives
The Importance of Instagram for Marketers
Instagram is a vital platform that marketers should consider integrating into their strategies, even if they currently focus on other social media platforms. A significant 90% of users on Instagram follow at least one business account, making it a fertile ground for brand engagement. Furthermore, 70% of Instagram users discover new products through the platform, and about half of users will visit a website or make a purchase directly after interacting with an Instagram ad. This underscores the platform's potential for lead generation and brand awareness, especially as the algorithm promotes discovery and recommendation, allowing marketers to reach wider audiences.
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Discover
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