Social Media Marketing Podcast UGC Strategy: Boosting Visibility and Sales With Customer Content
12 snips
Jul 25, 2024 
Neal Schaffer, an expert in UGC strategy, discusses leveraging user-generated content to boost visibility and sales. Topics include benefits of UGC, creating 'Instagrammable' experiences, influencer gifting, contests for UGC, brand ambassador programs, and strategic hashtag use on physical products.
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UGC Definition and Benefits
- Understand user-generated content (UGC) as content published by everyday users, often on social media.
- Leverage UGC for marketing, as it offers authenticity and social proof.
UGC's Power and Versatility
- Customer testimonials and endorsements hold significant weight in marketing, boosting trust and persuasion.
- UGC provides diverse perspectives and can improve advertising ROI, engagement, and content quality.
Prioritizing UGC
- Adopt a UGC-first mindset, prioritizing authentic content from users.
- Supplement your own content with UGC, but acknowledge the need for occasional branded messaging.