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Social Media Marketing Podcast
UGC Strategy: Boosting Visibility and Sales With Customer Content
Jul 25, 2024
Neal Schaffer, an expert in UGC strategy, discusses leveraging user-generated content to boost visibility and sales. Topics include benefits of UGC, creating 'Instagrammable' experiences, influencer gifting, contests for UGC, brand ambassador programs, and strategic hashtag use on physical products.
44:08
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Quick takeaways
- Leverage user-generated content for social media marketing success.
- Embrace diversity in content creation to attract and retain customers.
Deep dives
Surviving and Thriving in the Marketing Disruption
Facing disruptions in the marketing world can be challenging, but finding support from like-minded marketers is key to success. Attending events like Social Media Marketing World can provide insights into navigating changes, equipping you for the evolving marketing landscape. Encouraging word-of-mouth in social media involves engaging customers to create content by showcasing products on their personal profiles.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode